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<body><div>I use URL shorteners for a few reasons. A short link:<br></div>
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<ul><li>is easier to remember and type, without having to look up the original, long link.<br></li><li>is easier for someone to use if seeing it in a presentation or a hardcopy handout.<br></li><li>takes up less space in print.<br></li><li>is better branding.<br></li></ul><div><br></div>
<div>However, I create my short links with <a href="https://yourls.org/">YOURLS</a>, an open-source URL shortener that you install on your own domain — no integration with (or dependency on) bit.ly, ow.ly, or other third-party services. Some examples of links I've created in it:<br></div>
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<ul><li><a href="https://gamebits.tv/dox">gamebits.tv/dox</a>: my Computerworld article about removing your profile from data brokers.<br></li><li><a href="http://kgagne.com/moo">kgagne.com/moo</a>: my referral code for Moo.com.</li></ul><div><br></div>
<div>I also used YOURLS to create <a href="https://a2.click">a2.click</a>, a URL shortener with a frontend that anyone can use — but only if the submitted URLs match my domain whitelist.<br></div>
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<div>-Ken</div>
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<div>On Mon, Oct 8, 2018, at 12:43 PM, Esther Schindler wrote:<br></div>
<blockquote type="cite"><div>Are they still a thing? <br></div>
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<div>I used to use them because they provided some level of tracking click throughs. That went away.<br></div>
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<div>I also used to use them back when Twitter counted all the characters in a URL as part of its 140. That went away too.<br></div>
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<div>I’m not sure when/why anyone wants to use these any more… even before the security vulnerabilites. <br></div>
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<div><blockquote type="cite"><div>On Oct 8, 2018, at 9:04 AM, Tom Henderson <<a href="mailto:thenderson@extremelabs.com">thenderson@extremelabs.com</a>> wrote:<br></div>
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<div><div><span class="font" style="font-family:GoudyOldStyleT-Regular"><span class="size" style="font-size:12px">I can give you a long list of<span> </span></span></span><a href="http://ow.ly/" style="font-family:GoudyOldStyleT-Regular;font-size:12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-position:normal;font-weight:normal;letter-spacing:normal;line-height:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;">ow.ly</a><span class="font" style="font-family:GoudyOldStyleT-Regular"><span class="size" style="font-size:12px"><span> </span>shortened URLs that will give you a malware dose the size of Cincinnati.</span></span><br></div>
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<div><span class="font" style="font-family:GoudyOldStyleT-Regular"><span class="size" style="font-size:12px">ONE SINGLE MISTYPED character will send a user into plain hell.</span></span><br></div>
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<div>--<br></div>
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