<div dir="ltr">Business models needed. Content marketing has the same business model as a lot of political journalism. Patronage. </div><br><div class="gmail_quote"><div dir="ltr">On Wed, Dec 12, 2018 at 10:59 PM Bob Reselman <<a href="mailto:bob@cogarttech.com">bob@cogarttech.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">



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Maybe it’s been that my day has been a bit tiring. Seems that a good deal of sponsored content is more about advertising than fair and balanced news and commentary. For example, “don’t mention our competitor”.
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<div>On Dec 12, 2018, at 5:49 PM, Evan Schuman <<a href="mailto:eschuman@thecontentfirm.com" target="_blank">eschuman@thecontentfirm.com</a>> wrote:</div>
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<div dir="auto">What makes you say that?<br>
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<div dir="ltr">Sent from my iPhone. Please excuse any typos. If I indeed make any typos, trust me that I will blame it on Siri.
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<div style="margin:0in 0in 0.0001pt"><span style="background-color:rgba(255,255,255,0)">Evan Schuman<u></u><u></u></span></div>
<div style="margin:0in 0in 0.0001pt"><font><span style="background-color:rgba(255,255,255,0)"><a href="mailto:eschuman@thecontentfirm.com" target="_blank">eschuman@thecontentfirm.com</a><u></u><u></u></span></font></div>
<div style="margin:0in 0in 0.0001pt"><font><span style="background-color:rgba(255,255,255,0)"><a href="tel:973-993-8098" target="_blank">973-993-8098</a> (voice)<u></u><u></u></span></font></div>
<div style="margin:0in 0in 0.0001pt"><span style="background-color:rgba(255,255,255,0)">Computerworld weekly columnist (Column archive: <a href="http://www.thecontentfirm.com/weekly-column-on-computerworld" target="_blank">http://www.thecontentfirm.com/weekly-column-on-computerworld</a>)<u></u><u></u></span></div>
<div style="margin:0in 0in 0.0001pt"><span style="background-color:rgba(255,255,255,0)">Moderator for MIT Sloan Management Review events<u></u><u></u></span></div>
<div style="margin:0in 0in 0.0001pt"><span style="background-color:rgba(255,255,255,0)">Google Search: <a href="http://lmgtfy.com/?q=Evan+Schuman" target="_blank">http://lmgtfy.com/?q=Evan+Schuman#</a><u></u><u></u></span></div>
<div style="margin:0in 0in 0.0001pt"><font><span style="background-color:rgba(255,255,255,0)"><a href="https://twitter.com/eschuman" target="_blank">https://twitter.com/eschuman</a><u></u><u></u></span></font></div>
<div style="margin:0in 0in 0.0001pt"><font><span style="background-color:rgba(255,255,255,0)"><a href="http://www.linkedin.com/in/schumanevan/" target="_blank">www.linkedin.com/in/schumanevan/</a><u></u><u></u></span></font></div>
<div style="margin:0in 0in 0.0001pt"><span style="background-color:rgba(255,255,255,0)"><i>Member, Internet Press Guild: <a href="http://netpress.org/" target="_blank">http://netpress.org/</a></i><u></u><u></u></span></div>
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On Dec 12, 2018, at 8:46 PM, Bob Reselman <<a href="mailto:bob@cogarttech.com" target="_blank">bob@cogarttech.com</a>> wrote:<br>
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<div dir="ltr"><span>Is content marketing destroying technical journalism and technology writing?</span><br>
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</blockquote></div>-- <br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr">Dana Blankenhorn<div><a href="http://www.danablankenhorn.com">http://www.danablankenhorn.com</a></div><div><a href="http://investorplace.com/author/danablankenhorn/#.WJzBOzsrLIV">http://investorplace.com/author/danablankenhorn/#.WJzBOzsrLIV</a><br></div></div></div>