<html>

<head>

<meta http-equiv="Content-Type" content="text/html; charset=utf-8">

</head>

<body style="word-wrap: break-word; -webkit-nbsp-mode: space; line-break: after-white-space;" class="">

Maybe it’s been that my day has been a bit tiring. Seems that a good deal of sponsored content is more about advertising than fair and balanced news and commentary. For example, “don’t mention our competitor”.

<div class="">

<div><br class="">

<blockquote type="cite" class="">

<div class="">On Dec 12, 2018, at 5:49 PM, Evan Schuman <<a href="mailto:eschuman@thecontentfirm.com" class="">eschuman@thecontentfirm.com</a>> wrote:</div>

<br class="Apple-interchange-newline">

<div class="">

<div dir="auto" class="">What makes you say that?<br class="">

<br class="">

<div dir="ltr" class="">Sent from my iPhone. Please excuse any typos. If I indeed make any typos, trust me that I will blame it on Siri.

<div class=""><span style="background-color: rgba(255, 255, 255, 0);" class=""><br class="">

</span></div>

<div class=""><span style="background-color: rgba(255, 255, 255, 0);" class="">______</span>

<blockquote type="cite" cite="mid:16f501d336c5$581e3bf0$085ab3d0$@thecontentfirm.com" class="">

<div class="WordSection1" style="page: WordSection1;">

<div style="margin: 0in 0in 0.0001pt;" class=""><span style="background-color: rgba(255, 255, 255, 0);" class=""><o:p class=""></o:p></span></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><span style="background-color: rgba(255, 255, 255, 0);" class="">Evan Schuman<o:p class=""></o:p></span></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><font class=""><span style="background-color: rgba(255, 255, 255, 0);" class=""><a href="mailto:eschuman@thecontentfirm.com" target="_blank" moz-do-not-send="true" class="">eschuman@thecontentfirm.com</a><o:p class=""></o:p></span></font></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><font class=""><span style="background-color: rgba(255, 255, 255, 0);" class=""><a href="tel:973-993-8098" target="_blank" moz-do-not-send="true" class="">973-993-8098</a> (voice)<o:p class=""></o:p></span></font></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><span style="background-color: rgba(255, 255, 255, 0);" class="">Computerworld weekly columnist (Column archive: <a href="http://www.thecontentfirm.com/weekly-column-on-computerworld" target="_blank" moz-do-not-send="true" class="">http://www.thecontentfirm.com/weekly-column-on-computerworld</a>)<o:p class=""></o:p></span></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><span style="background-color: rgba(255, 255, 255, 0);" class="">Moderator for MIT Sloan Management Review events<o:p class=""></o:p></span></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><span style="background-color: rgba(255, 255, 255, 0);" class="">Google Search: <a href="http://lmgtfy.com/?q=Evan+Schuman" moz-do-not-send="true" class="">http://lmgtfy.com/?q=Evan+Schuman#</a><o:p class=""></o:p></span></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><font class=""><span style="background-color: rgba(255, 255, 255, 0);" class=""><a href="https://twitter.com/eschuman" target="_blank" moz-do-not-send="true" class="">https://twitter.com/eschuman</a><o:p class=""></o:p></span></font></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><font class=""><span style="background-color: rgba(255, 255, 255, 0);" class=""><a href="http://www.linkedin.com/in/schumanevan/" target="_blank" moz-do-not-send="true" class="">www.linkedin.com/in/schumanevan/</a><o:p class=""></o:p></span></font></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><span style="background-color: rgba(255, 255, 255, 0);" class=""><i class="">Member, Internet Press Guild: <a href="http://netpress.org/" target="_blank" moz-do-not-send="true" class="">http://netpress.org/</a></i><o:p class=""></o:p></span></div>

<div style="margin: 0in 0in 0.0001pt;" class=""><o:p style="background-color: rgba(255, 255, 255, 0);" class=""> </o:p></div>

</div>

</blockquote>

</div>

</div>

<div dir="ltr" class=""><br class="">

On Dec 12, 2018, at 8:46 PM, Bob Reselman <<a href="mailto:bob@cogarttech.com" class="">bob@cogarttech.com</a>> wrote:<br class="">

<br class="">

</div>

<blockquote type="cite" class="">

<div dir="ltr" class=""><span class="">Is content marketing destroying technical journalism and technology writing?</span><br class="">

<span class=""></span><br class="">

<span class="">-- </span><br class="">

<span class="">Ipg-smz mailing list</span><br class="">

<span class=""><a href="mailto:Ipg-smz@netpress.org" class="">Ipg-smz@netpress.org</a></span><br class="">

<span class=""><a href="http://netpress.org/mailman/listinfo/ipg-smz_netpress.org" class="">http://netpress.org/mailman/listinfo/ipg-smz_netpress.org</a></span><br class="">

</div>

</blockquote>

</div>

-- <br class="">

Ipg-smz mailing list<br class="">

<a href="mailto:Ipg-smz@netpress.org" class="">Ipg-smz@netpress.org</a><br class="">

http://netpress.org/mailman/listinfo/ipg-smz_netpress.org<br class="">

</div>

</blockquote>

</div>

<br class="">

</div>

</body>

</html>