<div><div dir="auto">We had a copy editor at Infoworld, "Jill," who edited for space by deleting the last sentence in a product review. Unfortunately, that sentence was the punchline for a joke. When I complained, she simply replied, "I didn't think it was funny."</div></div><div dir="auto"><br></div><div><div dir="auto">Editing can be maddening.</div><div dir="auto"><br></div><div dir="auto">Mac</div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Feb 7, 2019 at 3:58 PM Tom Geller <<a href="mailto:tom@tgeller.com">tom@tgeller.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div style="word-wrap:break-word;line-break:after-white-space">Oh, I have a good one about deleted ledes. (Getting deleded?)<div><br></div><div>For my 2013 <a href="http://Lynda.com" target="_blank">Lynda.com</a> video course "Writing Articles" (<a href="https://www.linkedin.com/learning/writing-articles" target="_blank">https://www.linkedin.com/learning/writing-articles</a>), I (of course) wrote a dummy article to study. Then in a video that shows how to construct an article, I say:</div><div><br></div><div>"Then after everything else is done, go back and revisit that first paragraph to make it even stronger. One common trick is to simply delete that first sentence and then see if it's reads any better. A lot of writers, including me, need a sentence or two to get into the swing of things."</div><div><br></div><div>Sounds good, right? Except that the producers said, "O.K., do that. Delete the first sentence." I... hadn't planned for that. Luckily, the piece still worked without it. I schooled myself!</div><div><div>
<div dir="auto" style="color:rgb(0,0,0);font-family:Menlo;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration:none;word-wrap:break-word;line-break:after-white-space"><br class="m_6902533342785733441Apple-interchange-newline">---<br>Tom Geller  *  Writer & Video/journalist  *  <a href="http://tomgeller.com" target="_blank">http://tomgeller.com</a><br>       Rotterdam, The Netherlands, +31 (0)6 87071468<br>            Oberlin, Ohio  *  +1-415-317-1805</div></div></div></div><div style="word-wrap:break-word;line-break:after-white-space"><div><div><div dir="auto" style="color:rgb(0,0,0);font-family:Menlo;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-decoration:none;word-wrap:break-word;line-break:after-white-space"><br></div></div></div></div>-- <br>
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</blockquote></div></div>-- <br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><span style="border-collapse:collapse"><p style="font-family:arial,sans-serif;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px"><span style="font-family:arial">Mac McCarthy</span></p><p style="font-family:arial,sans-serif;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px"><span style="font-family:arial"><br></span></p><p style="font-family:arial,sans-serif;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px"></p><div style="font-family:arial">Get my<b> "Wine Tasting 101" - Kindle Edition only $1.99</b></div><div><font color="#0000ee" face="Verdana, Geneva, Arial, Helvetica, sans-serif"><u><a href="http://amzn.to/13GWHPI" target="_blank">http://amzn.to/13GWHPI</a></u></font></div><div style="font-family:arial"><b>Amazon Prime</b> members! <u>Borrow this book</u> <u>FREE</u>!</div><p></p><p style="font-family:arial,sans-serif"></p></span></div>