<html><body><div style="font-family: times new roman,new york,times,serif; font-size: 12pt; color: #000000"><div><br></div><div>This is the advice I'd give him -</div><div><br data-mce-bogus="1"></div><div>1. Don't forget to invoice Apple for the work you do for them.</div><div>2. Take some extra pens from Apple before you start your new company. You're</div><div>going to need some pens at your new company.</div><div>3. If Apple needs to talk to you in person about something, always offer to fly</div><div>over in your Gulfstream jet.</div><div>4. Now that you're not an Apple employee, it's the perfect time for you to say,</div><div>"I'll see if I can fit in some time for you on that." Use your British accent.</div><div>Say the phrase nice and slow.</div><div>5. Ask Apple if they can give you a discount on some Macs. You're going</div><div>to need a couple of computers at your new company.</div><div>6. If you're going to do serious design work, try to find an office location near</div><div>a good Chinese take-out food place.</div><div>7. Keep your desk tidy. How many times do I need to tell you?</div><div>8. If you need a good designer at your new company, hire one.</div><div>9. Make sure you update your LinkedIn profile. Nobody will ever know</div><div>you started your own company unless you update your LinkedIn profile.</div><div><br data-mce-bogus="1"></div><div><br data-mce-bogus="1"></div><div><br data-mce-bogus="1"></div><div><br data-mce-bogus="1"></div><div><br></div><div data-marker="__SIG_POST__">-- <br></div><div>--<br>Phil Shapiro, pshapiro@his.com<br>http://www.his.com/pshapiro/briefbio.html<br>http://www.twitter.com/philshapiro<br>http://www.his.com/pshapiro/stories.menu.html<br><br>"Wisdom begins with wonder." - Socrates<br>"Learning happens thru gentleness."<br><div><span style="color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);">"We must reinvent a future free of blinders so that we can choose from real options." David Suzuki</span><br style="box-sizing: border-box; color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 14px; background-color: rgb(255, 255, 255);"></div></div></div></body></html>