<div dir="ltr">Beeeeyoooootiful - thanks so much for the recommendation and guidance! </div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Thu, Oct 24, 2019 at 12:43 PM Tom Henderson <<a href="mailto:thenderson@extremelabs.com">thenderson@extremelabs.com</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
  
    
  
  <div bgcolor="#FFFFFF">
    <p>Contact O'Reilley. They have experienced business plans and know
      the process stem to stern and can give you the entire recipe and
      costs. If independently published, the manual process isn't
      difficult but it is very tedious. A vanity publisher like Author
      Solutions takes a hefty fee but also knows the process stem to
      stern. <br>
    </p>
    <p>There are other publishers, but I'd explore O'Reilley first. They
      have a comprehensive set of collaterals to take to a client that
      describes the process. Having O'Reilley as a distribution
      mechanism also increases visibility as you become part of their
      mothership in terms of web accessibility, and so forth. TECH b2b
      using a specific subject (imagine things like Zero Trust and other
      topical matter) then becomes simpler for you/your client.</p>
    <p>Tom</p>
    <p><br>
    </p>
    <div>On 10/24/19 2:02 PM, Susan Nunziata
      wrote:<br>
    </div>
    <blockquote type="cite">
      <div dir="ltr">Thank you, Tom! All valid questions but I can't
        answer all of them yet as the idea is still being fleshed out.
        Here's what I know:
        <div>not expecting a profit, more intended as handouts though
          not purely "vanity" it's intended to be legitimately
          educational so potentially something schools and libraries
          might want, definitely not tied to any product line,
          definitely need it printed, would love to explore what a tech
          publishing house might be able to do versus us printing
          ourselves.<br>
          <div><br>
          </div>
        </div>
      </div>
      <br>
      <div class="gmail_quote">
        <div dir="ltr" class="gmail_attr">On Thu, Oct 24, 2019 at 10:09
          AM Tom Henderson via Ipg-smz <<a href="mailto:ipg-smz@netpress.org" target="_blank">ipg-smz@netpress.org</a>>
          wrote:<br>
        </div>
        <blockquote class="gmail_quote">
          <div>
            <p>Will the book be given as marketing collateral? Should it
              be a print book at all? How many projected copies will be
              distributed? Is it for profit, or for marketing
              collateral? Is it just a vanity book? Could it be
              published under the aegis of topical matter associated
              with a variety of tech publishing houses, like O'Reilley?
              Has the material already been gathered and edited? Is it
              tied to one product line-- and if so, what's the lifecycle
              of that product? <br>
            </p>
            <p>Those are my additional questions, having seen this done
              before by a wide variety of publishers and intended uses.</p>
            <p>Tom</p>
            <p><br>
            </p>
            <div>On 10/24/19 12:56 PM, Sally Wiener Grotta via Ipg-smz
              wrote:<br>
            </div>
            <blockquote type="cite">
              <p>Susan. Before you can make those kind of decisions, you
                should analyze what exactly the purpose and intended
                readership is for the book, and what kind of
                distribution would best reach them?</p>
              <p>Please share that kind of information and whatever else
                you know of your client's thinking, to help us provide
                advice.</p>
              <p>Best, Sally</p>
              <div>
                <div><span>-- <br>
                    Sally Wiener Grotta</span></div>
                <div><span><a href="mailto:Sally@SallyWienerGrotta.com" target="_blank">Sally@SallyWienerGrotta.com</a> <br>
________________________________________________________<br>
                    <a href="http://www.SallyWienerGrotta.com" rel="noreferrer" target="_blank">www.SallyWienerGrotta.com</a><br>
                    (570) 947-7777<br>
                    <br>
                    * A winner of the 2019 Health Odyssey short story
                    competition with "One Widow's Healing"</span></div>
                <div><span>* Author of numerous books, including "The
                    Winter Boy" (a Locus Magazine’s 2015 Recommended
                    Read) and "Jo Joe" (a Jewish Book Council Network
                    book)</span></div>
                <div><span>* Recognized by X-Rite as one of “The World’s
                    Top Professional Photographers”</span></div>
              </div>
              <p><br>
              </p>
              <p>On 2019/10/24 11:51, Susan Nunziata via Ipg-smz wrote:</p>
              <blockquote type="cite">
                <div dir="ltr">Hi Folks - Not sure if I"m posting this
                  to the right list - pls LMK if not. I've been asked to
                  scope out costs for different options in publishing a
                  b2b book for a tech vendor, ie. whether to self
                  publish or work with a small publishing house.
                  <div>Anyone have any experience/advice on where to
                    start? </div>
                  <div>Guidance/war stories appreciated.</div>
                  <div>Thanks all!</div>
                  <div>Susan</div>
                </div>
                <br>
                <div> </div>
              </blockquote>
              <br>
              <fieldset></fieldset>
            </blockquote>
            <pre cols="72">-- 
Tom Henderson
ExtremeLabs, Inc.
+1 317 250 4646
Twitter: @extremelabs
Skype: extremelabsinc</pre>
          </div>
          -- <br>
          Ipg-smz mailing list<br>
          <a href="mailto:Ipg-smz@netpress.org" target="_blank">Ipg-smz@netpress.org</a><br>
          <a href="http://netpress.org/mailman/listinfo/ipg-smz_netpress.org" rel="noreferrer" target="_blank">http://netpress.org/mailman/listinfo/ipg-smz_netpress.org</a><br>
        </blockquote>
      </div>
    </blockquote>
    <pre cols="72">-- 
Tom Henderson
ExtremeLabs, Inc.
+1 317 250 4646
Twitter: @extremelabs
Skype: extremelabsinc</pre>
  </div>

</blockquote></div>