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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>Would you put No Starch on the list, or would this be outside their expertise?<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b>From:</b> Ipg-smz <ipg-smz-bounces@netpress.org> <b>On Behalf Of </b>Susan Nunziata via Ipg-smz<br><b>Sent:</b> Thursday, October 24, 2019 3:48 PM<br><b>To:</b> Tom Henderson <thenderson@extremelabs.com><br><b>Cc:</b> Susan Nunziata <nunziata510@gmail.com>; ipg-smz@netpress.org<br><b>Subject:</b> Re: [Ipg-smz] Need guidance on book publishing<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>Beeeeyoooootiful - thanks so much for the recommendation and guidance! <o:p></o:p></p></div><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal>On Thu, Oct 24, 2019 at 12:43 PM Tom Henderson <<a href="mailto:thenderson@extremelabs.com">thenderson@extremelabs.com</a>> wrote:<o:p></o:p></p></div><blockquote style='border:none;border-left:solid #CCCCCC 1.0pt;padding:0in 0in 0in 6.0pt;margin-left:4.8pt;margin-right:0in'><div><p>Contact O'Reilley. They have experienced business plans and know the process stem to stern and can give you the entire recipe and costs. If independently published, the manual process isn't difficult but it is very tedious. A vanity publisher like Author Solutions takes a hefty fee but also knows the process stem to stern. <o:p></o:p></p><p>There are other publishers, but I'd explore O'Reilley first. They have a comprehensive set of collaterals to take to a client that describes the process. Having O'Reilley as a distribution mechanism also increases visibility as you become part of their mothership in terms of web accessibility, and so forth. TECH b2b using a specific subject (imagine things like Zero Trust and other topical matter) then becomes simpler for you/your client.<o:p></o:p></p><p>Tom<o:p></o:p></p><p><o:p> </o:p></p><div><p class=MsoNormal>On 10/24/19 2:02 PM, Susan Nunziata wrote:<o:p></o:p></p></div><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><div><p class=MsoNormal>Thank you, Tom! All valid questions but I can't answer all of them yet as the idea is still being fleshed out. Here's what I know: <o:p></o:p></p><div><p class=MsoNormal>not expecting a profit, more intended as handouts though not purely "vanity" it's intended to be legitimately educational so potentially something schools and libraries might want, definitely not tied to any product line, definitely need it printed, would love to explore what a tech publishing house might be able to do versus us printing ourselves.<o:p></o:p></p><div><p class=MsoNormal><o:p> </o:p></p></div></div></div><p class=MsoNormal><o:p> </o:p></p><div><div><p class=MsoNormal>On Thu, Oct 24, 2019 at 10:09 AM Tom Henderson via Ipg-smz <<a href="mailto:ipg-smz@netpress.org" target="_blank">ipg-smz@netpress.org</a>> wrote:<o:p></o:p></p></div><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><div><p>Will the book be given as marketing collateral? Should it be a print book at all? How many projected copies will be distributed? Is it for profit, or for marketing collateral? Is it just a vanity book? Could it be published under the aegis of topical matter associated with a variety of tech publishing houses, like O'Reilley? Has the material already been gathered and edited? Is it tied to one product line-- and if so, what's the lifecycle of that product? <o:p></o:p></p><p>Those are my additional questions, having seen this done before by a wide variety of publishers and intended uses.<o:p></o:p></p><p>Tom<o:p></o:p></p><p><o:p> </o:p></p><div><p class=MsoNormal>On 10/24/19 12:56 PM, Sally Wiener Grotta via Ipg-smz wrote:<o:p></o:p></p></div><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><p>Susan. Before you can make those kind of decisions, you should analyze what exactly the purpose and intended readership is for the book, and what kind of distribution would best reach them?<o:p></o:p></p><p>Please share that kind of information and whatever else you know of your client's thinking, to help us provide advice.<o:p></o:p></p><p>Best, Sally<o:p></o:p></p><div><div><p class=MsoNormal>-- <br>Sally Wiener Grotta<o:p></o:p></p></div><div><p class=MsoNormal><a href="mailto:Sally@SallyWienerGrotta.com" target="_blank">Sally@SallyWienerGrotta.com</a> <br>________________________________________________________<br><a href="http://www.SallyWienerGrotta.com" target="_blank">www.SallyWienerGrotta.com</a><br>(570) 947-7777<br><br>* A winner of the 2019 Health Odyssey short story competition with "One Widow's Healing"<o:p></o:p></p></div><div><p class=MsoNormal>* Author of numerous books, including "The Winter Boy" (a Locus Magazine’s 2015 Recommended Read) and "Jo Joe" (a Jewish Book Council Network book)<o:p></o:p></p></div><div><p class=MsoNormal>* Recognized by X-Rite as one of “The World’s Top Professional Photographers”<o:p></o:p></p></div></div><p><o:p> </o:p></p><p>On 2019/10/24 11:51, Susan Nunziata via Ipg-smz wrote:<o:p></o:p></p><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><div><p class=MsoNormal>Hi Folks - Not sure if I"m posting this to the right list - pls LMK if not. I've been asked to scope out costs for different options in publishing a b2b book for a tech vendor, ie. whether to self publish or work with a small publishing house. <o:p></o:p></p><div><p class=MsoNormal>Anyone have any experience/advice on where to start? <o:p></o:p></p></div><div><p class=MsoNormal>Guidance/war stories appreciated.<o:p></o:p></p></div><div><p class=MsoNormal>Thanks all!<o:p></o:p></p></div><div><p class=MsoNormal>Susan<o:p></o:p></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal> <o:p></o:p></p></div></blockquote><p class=MsoNormal><o:p> </o:p></p></blockquote><pre>-- <o:p></o:p></pre><pre>Tom Henderson<o:p></o:p></pre><pre>ExtremeLabs, Inc.<o:p></o:p></pre><pre>+1 317 250 4646<o:p></o:p></pre><pre>Twitter: @extremelabs<o:p></o:p></pre><pre>Skype: extremelabsinc<o:p></o:p></pre></div><p class=MsoNormal>-- <br>Ipg-smz mailing list<br><a href="mailto:Ipg-smz@netpress.org" target="_blank">Ipg-smz@netpress.org</a><br><a href="http://netpress.org/mailman/listinfo/ipg-smz_netpress.org" target="_blank">http://netpress.org/mailman/listinfo/ipg-smz_netpress.org</a><o:p></o:p></p></blockquote></div></blockquote><pre>-- <o:p></o:p></pre><pre>Tom Henderson<o:p></o:p></pre><pre>ExtremeLabs, Inc.<o:p></o:p></pre><pre>+1 317 250 4646<o:p></o:p></pre><pre>Twitter: @extremelabs<o:p></o:p></pre><pre>Skype: extremelabsinc<o:p></o:p></pre></div></blockquote></div></div></body></html>