<div dir="auto">At magazines I worked, ad people sold ads next to articles. I never knew what ads were being sold nirvwas pressured to write about advertisers. </div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Sat, Dec 28, 2019, 2:22 PM Gabe Goldberg via Ipg-smz <<a href="mailto:ipg-smz@netpress.org">ipg-smz@netpress.org</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div>
<p>When I see ads adjacent to articles about/mentioning the
advertisers I wonder which came first and on what terms. A couple
pubs I've been involved with would solicit such ads from companies
mentioned in copy. <br>
</p>
<p>Assuming articles were commissioned and run without regard to
potential/actual advertising, that's benign -- but can still
appear to be pay-to-play. But how to avoid that appearance --
surely can't shun ads from everyone mentioned in articles.</p>
<p>From SFGate article: "Also, companies honored by J.D. Power with
top rankings routinely pay it additional sums for extra copies of
its foot-high, crystal trophies" -- which seems to be pay-later
rather than pay-in-advance to play.<br>
</p>
<div>On 12/28/2019 11:21 AM, Barbara
Krasnoff via Ipg-smz wrote:<br>
</div>
<blockquote type="cite">
<div dir="auto">
<div>As I recall, at least one of my past employers charged for
the use of the Editors Choice logo, but we were never involved
in that at all as far as choosing or testing. (Well, most of
them, anyway. One EoC told me at one point that we should only
review advertiser products, when I refused, I suspected my
time there was coming to an end.) <br>
<br>
<div data-smartmail="gmail_signature">-- <br>
Barbara Krasnoff<br>
<a href="mailto:bkrasnoff@gmail.com" target="_blank" rel="noreferrer">bkrasnoff@gmail.com</a><br>
<a href="http://www.brooklynwriter.com" target="_blank" rel="noreferrer">http://www.brooklynwriter.com</a><br>
<br>
Author of "The History of Soul 2065."<br>
<br>
</div>
<br>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Sat, Dec 28, 2019,
10:35 AM Matt Heusser via Ipg-smz <<a href="mailto:ipg-smz@netpress.org" target="_blank" rel="noreferrer">ipg-smz@netpress.org</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div>
<div dir="auto">On paper it is not any different that
having advertisers for your physical magazine, and a
“firewall” with editorial.</div>
</div>
<div dir="auto"><br>
</div>
<div dir="auto">In practice, for those of us who used to
work with dead trees, how did that really go?</div>
<div><br>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Sat, Dec 28, 2019
at 4:29 AM Steve Wexler via Ipg-smz <<a href="mailto:ipg-smz@netpress.org" rel="noreferrer noreferrer" target="_blank">ipg-smz@netpress.org</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">
<div dir="ltr">Perception/opportunity of conflict of
interest.
<div>Pay a fee for advertising the award or pay a
fee for winning the award?</div>
<div>If the award is vendor neutral, then why
charge a fee for advertising the award?</div>
<div>I remember there being a lot of negative
chatter about the objectivity of Gartner awards.</div>
</div>
<br>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Sat, 28 Dec
2019 at 01:03, Barbara Krasnoff via Ipg-smz <<a href="mailto:ipg-smz@netpress.org" rel="noreferrer noreferrer" target="_blank">ipg-smz@netpress.org</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">
<div dir="auto">
<div>Sorry, I may be missing something here,
but I can't immediately see what's wrong
with charging a fee to use the JD Power name
for advertising purposes after you've won an
award as long as that doesn't affect the
actual judging. <br>
<br>
<div>-- <br>
Barbara Krasnoff<br>
<a href="mailto:bkrasnoff@gmail.com" rel="noreferrer noreferrer" target="_blank">bkrasnoff@gmail.com</a><br>
<a href="http://www.brooklynwriter.com" rel="noreferrer noreferrer" target="_blank">http://www.brooklynwriter.com</a><br>
<br>
Author of "The History of Soul 2065."<br>
<br>
</div>
<br>
<div class="gmail_quote">
<div dir="ltr" class="gmail_attr">On Fri,
Dec 27, 2019, 6:22 PM Gabe Goldberg via
Ipg-smz <<a href="mailto:ipg-smz@netpress.org" rel="noreferrer noreferrer" target="_blank">ipg-smz@netpress.org</a>>
wrote:<br>
</div>
<blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex">Today's
D and a friend's response:<br>
<br>
<a href="https://dilbert.com/strip/2019-12-27" rel="noreferrer noreferrer noreferrer noreferrer" target="_blank">https://dilbert.com/strip/2019-12-27</a><br>
<br>
<a href="https://m.sfgate.com/business/article/J-D-Power-cozy-with-winners-2620609.php" rel="noreferrer noreferrer noreferrer noreferrer" target="_blank">https://m.sfgate.com/business/article/J-D-Power-cozy-with-winners-2620609.php</a><br>
<br>
"The companies evaluated by J.D. Power
in fact pay the firm to use its <br>
name in their ads, and a hefty amount of
cash is said to be changing hands."<br>
<br>
On 12/26/2019 12:30 PM, Gabe Goldberg
wrote:<br>
> <a href="https://dilbert.com/strip/2019-12-26" rel="noreferrer noreferrer noreferrer noreferrer" target="_blank">https://dilbert.com/strip/2019-12-26</a><br>
><br>
> I'm shocked ... just shocked ... by
this implication.<br>
><br>
-- <br>
Gabriel Goldberg, Computers and
Publishing, Inc. <a href="mailto:gabe@gabegold.com" rel="noreferrer noreferrer noreferrer" target="_blank">gabe@gabegold.com</a><br>
<a href="https://www.google.com/maps/search/3401+Silver+Maple+Place,+Falls+Church,+VA+22042?entry=gmail&source=g" rel="noreferrer noreferrer" target="_blank">3401 Silver
Maple Place, Falls Church, VA 22042</a>
(703) 204-0433<br>
LinkedIn: <a href="http://www.linkedin.com/in/gabegold" rel="noreferrer noreferrer noreferrer noreferrer" target="_blank">http://www.linkedin.com/in/gabegold</a>
Twitter: GabeG0<br>
<br>
<br>
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</blockquote>
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</blockquote>
</div>
<br clear="all">
<div><br>
</div>
-- <br>
<div dir="ltr">
<div dir="ltr">
<div>
<div dir="ltr">
<div>Steve Wexler<br>
Wordslingers Ink<br>
416-282-0091</div>
<div><a href="mailto:stevewexler.wordslingers@gmail.com" rel="noreferrer noreferrer" target="_blank">stevewexler.wordslingers@gmail.com</a></div>
</div>
</div>
</div>
</div>
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</blockquote>
</div>
</div>
-- <br>
<div dir="ltr" data-smartmail="gmail_signature">Sent from
Gmail Mobile</div>
-- <br>
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</blockquote>
</div>
</div>
</div>
<br>
<fieldset></fieldset>
</blockquote>
<pre cols="72">--
Gabriel Goldberg, Computers and Publishing, Inc. <a href="mailto:gabe@gabegold.com" target="_blank" rel="noreferrer">gabe@gabegold.com</a>
3401 Silver Maple Place, Falls Church, VA 22042 (703) 204-0433
LinkedIn: <a href="http://www.linkedin.com/in/gabegold" target="_blank" rel="noreferrer">http://www.linkedin.com/in/gabegold</a> Twitter: GabeG0
</pre>
</div>
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</blockquote></div>