<div dir="ltr">I don't know, I think being able to filter out the stuff that is more relevant to your lifestyle is a good thing.</div><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">On Mon, Jan 13, 2020 at 9:41 AM Matt Heusser via Ipg-smz <<a href="mailto:ipg-smz@netpress.org">ipg-smz@netpress.org</a>> wrote:<br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left:1px solid rgb(204,204,204);padding-left:1ex"><div dir="ltr"><div><br></div><div>We may have reached peak AI hype.</div><br clear="all"><div><div dir="ltr"><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div><span style="color:rgb(136,136,136)">--</span></div><span style="color:rgb(136,136,136)">Matthew Heusser,</span><br><div dir="ltr" style="color:rgb(136,136,136)"><div>Managing Director, Excelon Development</div><div><a href="http://www.xndev.com" target="_blank">http://www.xndev.com</a></div><div><br></div><div><div>Save time; book a meeting with Matt here --<br><span style="color:rgb(34,34,34);font-family:arial,sans-serif;font-size:12.7273px;line-height:normal"><a href="https://cal.services/matt/Book-Meeting-Request/EWvTHFn5" target="_blank">https://cal.services/matt/Book-Meeting-Request/EWvTHFn5</a></span></div></div></div></div></div></div></div></div></div></div></div></div><br><br><div class="gmail_quote"><div dir="ltr" class="gmail_attr">---------- Forwarded message ---------<br>From: <strong class="gmail_sendername" dir="auto">Ken Hooper</strong> <span dir="auto"><<a href="mailto:ken.hooper@cherishpr.com" target="_blank">ken.hooper@cherishpr.com</a>></span><br>Date: Mon, Jan 13, 2020 at 8:22 AM<br>Subject: Tech News Release AI Food Technology Leader Spoon Guru rolls out new ‘Health and Wellness Suite’<br>To:  <<a href="mailto:Matt.Heusser@gmail.com" target="_blank">Matt.Heusser@gmail.com</a>><br></div><br><br>
<div lang="EN-GB"><div><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">Hi Matt,</span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">We wanted to share news that AI food technology leader Spoon Guru is launching a new suite to the service they already online retailers like Tesco in the UK, which would give online retailers the opportunity to help their consumers find foods in a “Netflix” style based on their dietary concerns.</span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">If interested, we can arrange for phone interviews with Markus Stripf, CEO & Co-Founder. He’s in NYC today and tomorrow at the NRF conference.</span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">Kind regards</span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">Ken</span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">Ken Hooper | Cherish PR</span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">T:  <b>07812098092</b></span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">email:  </span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><a href="mailto:ken.hooper@cherishpr.com" target="_blank">ken.hooper@cherishpr.com</a></span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> | </span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><a href="http://www.cherishpr.com/" target="_blank">www.CherishPR.com</a></span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"></span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">Twitter:  @CherishPR / @KenHooperUK</span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:red"> </span></b></p><p class="MsoNormal" style="line-height:normal"><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:red">For Immediate Release January 13</span></b></p><p class="MsoNormal"><span lang="EN" style="font-size:10pt;line-height:115%;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal"><img width="159" height="59" src="cid:50645ac46b5aff98_0.2" align="left" hspace="12"><i><span lang="EN" style="font-size:10pt;line-height:115%;font-family:"Century Gothic",sans-serif"></span></i></p><p class="MsoNormal"><i><span lang="EN" style="font-size:10pt;line-height:115%;font-family:"Century Gothic",sans-serif"> </span></i></p><p class="MsoNormal"><i><span lang="EN" style="font-size:10pt;line-height:115%;font-family:"Century Gothic",sans-serif"> </span></i></p><p class="MsoNormal" style="line-height:150%"><b><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"> </span></b></p><p class="MsoNormal" style="line-height:150%"><b><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">Spoon Guru unveils world's first, smart food recommendation platform at NRF</span></b></p><p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:150%"><a name="m_-8635213678380748316_m_-1183101267236035949__gjdgxs"></a><i><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">AI-powered food search and discovery platform rolls out new ‘Health and Wellness Suite’</span></i><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"><br><br></span></p><p class="MsoNormal" style="line-height:150%"><b><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">13 JANUARY, 2020: </span></b><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"><a href="https://www.spoon.guru/" target="_blank"><span style="color:rgb(17,85,204)">Spoon Guru</span></a></span><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">, the UK based technology start-up, today announces the launch of its new Health and Wellness Suite for retailers to help customers discover the right foods for their individual health objectives and dietary needs. </span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">Described as a Netflix-style curation for food, the advancement to Spoon Guru’s AI-powered food search and discovery platform will take food personalisation to the next level by allowing shoppers to discover suitable foods and recipes for their unique requirements by analysing their propensity and purchase behaviour. </span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">The Health and Wellness Suite will also work to power CRM for retailers, generate detailed consumer and category insights, and innovative loyalty programs. Alongside  Spoon Guru’s flagship Product TAGs™ - which showcases relevant products based on individual requirements and preferences - <span style="color:rgb(60,64,67);background:white">the new platform is a valuable, modular vehicle that enables retailers to differentiate through health whilst driving longterm value and loyalty to customers. </span></span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white"> </span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white">The new health and wellness platform allows customers to discover healthier alternatives, and </span><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">make relevant and targeted product and recipe recommendations based on the deep analysis of shopper’s baskets. The Health and Wellness Suite will span applications from predictive modelling to trend analysis, enabling retailers to gather unprecedented insights into shoppers’ consumption habits and purchasing habits. </span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:150%"><b><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">Spoon Guru’s extended Health and Wellness Suite includes: </span></b><u><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"></span></u></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="margin-left:36pt;line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><span>●<span style="font:7pt "Times New Roman"">        </span></span></span><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">SG Basket Analyser™ </span></b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white">allows customers to track the healthiness of purchases over time and how the current shopping experience compares. The module also provides insights to retailers to track health targets for all shoppers across departments, categories (commodities) and brands.</span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"></span></p><p class="MsoNormal" style="margin-left:36pt;line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="margin-left:36pt;line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white"><span>●<span style="font:7pt "Times New Roman"">        </span></span></span><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">SG Healthy Swaps™</span></b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> <span style="color:rgb(60,64,67);background:white">suggests healthier products and recipes associated with items being browsed in real-time.</span></span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white"> </span></p><p class="MsoNormal" style="margin-left:36pt;line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><span>●<span style="font:7pt "Times New Roman"">        </span></span></span><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white">SG Recipe Recommendations</span></b><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">™</span></b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white"> </span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">delivers highly personalised recipe suggestions to each consumer through the use of machine learning and ensures individual ingredients in shoppable recipes match dietary requirements.</span></p><p class="MsoNormal" style="margin-left:36pt;line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="margin-left:36pt;line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><span>●<span style="font:7pt "Times New Roman"">        </span></span></span><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white">SG Product Recommendations</span></b><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">™<span style="color:rgb(60,64,67);background:white"> </span></span></b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white">utilises machine learning to understand customer purchase behaviours to power food search and discovery.</span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"></span></p><p class="MsoNormal" style="margin-left:36pt;line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="margin-left:36pt;line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><span>●<span style="font:7pt "Times New Roman"">        </span></span></span><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">SG Health Scores™</span></b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> <span style="color:rgb(60,64,67);background:white">analyses entire basket or individual products and recipes for shoppers’ relative health merit in alignment to market needs.</span></span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">Markus Stripf, Co-founder and Co-CEO of Spoon Guru, comments, “The launch of the new Health and Wellness Suite is the next phase in Spoon Guru’s mission to offer consumers friction-free food search and discovery. Each module works in tandem to ensure shoppers experience the highest level of personalisation when shopping online or in stores. <span style="color:rgb(60,64,67);background:white">Similar to Netflix, we will enable personalized "health focused" experiences that learn and optimise customer needs overtime. This ensures product and recipe discovery is highly relevant for their health, lifestyle, medical or taste needs.</span></span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif;color:rgb(60,64,67);background:white"> </span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif">“The advantages for retailers are clear. Our <i>‘Health and Wellness Suite</i> allows our partners to provide healthy food options whilst driving value. Health is a major differentiator in the price wars and a powerful vehicle to drive long term loyalty.<span style="color:rgb(60,64,67);background:white"> </span>We are beyond excited to bring this new innovative solution to the market to enable retailers to serve the needs of consumers,” Stripf concludes.</span></p><p class="MsoNormal" style="line-height:150%"><span lang="EN" style="font-size:10pt;line-height:150%;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">ENDS</span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">For more information about Spoon Guru and the new Health and Wellness Suite, visit </span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><a href="http://www.spoon.guru" target="_blank"><span style="color:rgb(17,85,204)">www.spoon.guru</span></a></span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></b></p><p class="MsoNormal" style="line-height:normal"><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">NOTES TO EDITOR</span></b></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">For further information and images please contact Cherish PR on 0203 626 0282</span></p><p class="MsoNormal" style="line-height:normal"><a name="m_-8635213678380748316_m_-1183101267236035949__30j0zll"></a><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><a href="mailto:ken.hooper@cherishpr.com" target="_blank"><span style="color:rgb(17,85,204)">ken.hooper@cherishpr.com</span></a></span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> / </span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"><a href="mailto:tola.betiku@cherishpr.com" target="_blank"><span style="color:rgb(17,85,204)">tola.betiku@cherishpr.com</span></a></span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><a name="m_-8635213678380748316_m_-1183101267236035949__1fob9te"></a><b><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">ABOUT SPOON GURU</span></b></p><p class="MsoNormal" style="line-height:normal"><a name="m_-8635213678380748316_m_-1183101267236035949__3znysh7"></a><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">Established in 2015, Spoon Guru is a London-based AI food technology start-up that has developed a unique food search & discovery engine to cater for individuals with specific dietary food requirements or health objectives. A world leading end-to-end solution, Spoon Guru combines AI and machine learning with nutritional expertise to enable food retailers to deliver a highly personalised experience tailored to each consumer, based on their distinct and unique dietary, health and wellness needs. The platform processes billions of data points on a  daily basis and analyses every ingredient as well as its nutritional value to allocate the appropriate dietary tags to each product or recipe, enabling large and unstructured data sets to be easily searched and accurately filtered to deliver relevant choices. </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">64% of the world’s population now actively exclude foodstuffs from their diet (Nielsen). 72% of US consumers say finding healthy food is difficult whilst a staggering 76% of consumers have unintentionally consumed food that’s restricted from their diets. </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif;color:rgb(51,51,51)">Spoon Guru </span><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">enables retailers such as Tesco in the UK, Albert Heijn in the Netherlands, and Woolworths in Australia and New Zealand to cater for shoppers’ distinct and unique dietary needs – increasing the choice of foods available, whilst minimising the effort to find them. </span></p><p class="MsoNormal" style="line-height:normal"><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif"> </span></p><p class="MsoNormal" style="line-height:normal"><a name="m_-8635213678380748316_m_-1183101267236035949__3dy6vkm"></a><span lang="EN" style="font-size:10pt;font-family:"Century Gothic",sans-serif">Spoon Guru received a number of accolades including the Retail Week Customer Innovation Award for its partnership with Tesco, the Retail Technology Game Changer Award at the World Retail Awards, and the founders were presented with the Retail & E-Commerce Tech Founder of the Year at the 2018 BMW i UK Tech Founder Awards. In the US, Spoon Guru was chosen as a 2019 Red Herring Top 100 North America winner. The company was also presented the Personalized Nutrition Initiative accolade at the Nutraingredients awards, and awarded a Gold Stevie by the American Business Awards® in the category of Most Innovative Tech Company of the Year.</span></p></div></div>
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