[Ipg-smz] Marketing as a Journalist and Vice Versa

[Steven J. Vaughan-Nichols]

Quoting ljkelly1888 at gmail.com:

> Quick question,
>
>
> I get approached by a ton of different firms asking if I can help  
> them with content, copy editing, technical writing, and general  
> writing needs.
>
>
> The thing is, I consider myself a journalist and not a marketer.
>
>
> Perhaps, I’m being a bit too naive, but can I morally take on work  
> for private firms to write marketing material for them and continue  
> to present myself as an unbiased journalist? I’ve yet to try this  
> out, but as I’m a bit of a minnow, maybe there’s another way to  
> think about this dilemma?
>
>
I won't write marketing materials, but I do write white papers and  
tech articles for some companies. Currently, I write for DXC and HPE  
on tech subjects. So, I write about say Kubernetes for both, but I  
don't write about their Kubernetes-related services and products. I  
also don't cover either company in my journalist stories.

It works for me.

Steven
-- 
Steven J. Vaughan-Nichols
Writer