[Ipg-smz] Is it me or....

Thu Dec 13 18:22:00 UTC 2018

I was not aware that companies expect the name of the writer to be
mentioned for content they publish. It is a different matter when you write
for a publication sponsored by a company. My experience is that most
companies do not interfere in editorial policy beyond a broad definition of
the subject matter and insistence on excluding the competitors. I did come
across one case where the sponsor, a foreign company, was making decisions
on the sources which made the journalists uncomfortable. Fortunately, it
did not work out as the company had planned and the funding for the
publication ended.

On Thu, Dec 13, 2018 at 10:02 AM Dana Blankenhorn <danablankenhorn at gmail.com>
wrote:

> If you have to take a content marketing gig in order to learn what's going
> on (to do reporting) the question then becomes whether you want your name
> on the finished product.
>
> I don't mind doing someone else's story if someone else's name is on it.
> It's just contract writing.
>
> I don't like to lend my name to something that's controlled by a
> non-journalistic client. That's selling my good name for no good purpose.
>
> I did some of this stuff for IBM about a decade ago. I treated it like
> journalism. I learned a whole lot. They paid me but didn't use the final
> result. So I got paid to research.
>
> These days, if I were to consider taking such a gig, I'd either insist on
> having my name taken off it or insist on being given some editorial control
> in exchange for my name.
>
> That's because IPG has helped fine tune my sense of ethics.
>
> On Thu, Dec 13, 2018 at 12:07 PM Allen Bernard <abernie182 at gmail.com>
> wrote:
>
>> There is good content marketing and bad. Just like journalism. IMHO good
>> content marketing does not hide its intent or slant while striving to make
>> its case based on the best available information. It stakes a position and
>> defends it. It also helps to remember that successful companies are
>> successful because they offer something their customers value and are
>> willing to pay for. The smart ones extend this thinking to their content
>> marketing efforts and do not set out to deceive. If they dupe their
>> customers with crap content and information they run the very real risk of
>> damaging their brand. All of the content writing I've done is for companies
>> that understand this -- otherwise I don't work with them.
>>
>> The earliest cited example of what is considered *good* content
>> marketing goes back over 100 years with the John Deere magazine, The
>> Furrow. It's purpose was to help farmers be better farmers at a time when
>> such information was hard to come by. It's still being published today.
>> https://www.johndeerefurrow.com/
>> Allen Bernard
>> Business & Technology Journalist
>> Business, Technology & Industrial Copywriting
>> 614-937-2316
>>
>> *Conference line: **(605) 468-8743 132015#*
>>
>> Internet Press Guild
>> Columbus CIO Forum
>> CIO Solutions Gallery
>>
>> Portfolio page: Contently.com <https://allenbernard.contently.com/>
>> LinkedIn profile: Linked In <http://www.linkedin.com/in/allenbernard>
>> Twitter: @allen_bernard1 <https://twitter.com/allen_bernard1>
>>
>>
>> *"Nothing focuses the mind like a deadline ... "*
>>
>>
>>
>>
>>
>>
>> On Thu, Dec 13, 2018 at 11:46 AM Kishore Jethanandani <
>> kishorejethanandani at gmail.com> wrote:
>>
>>> Depends on who is doing it. I found this piece on robotics which
>>> provides rich detail that I have not found in journalism. The cliche about
>>> robots displacing humans, an echo of Elon Musk, has become an urban legend.
>>> In reality, most companies rely on humans to manage the fragility of most
>>> automation. Content marketing is a chance to speak to insiders, over a
>>> period of time, which is rarely available to journalists.
>>>
>>> https://t.co/gbqq3c8RJx
>>>
>>> On Wed, Dec 12, 2018 at 7:59 PM Bob Reselman <bob at cogarttech.com> wrote:
>>>
>>>> Maybe it’s been that my day has been a bit tiring. Seems that a good
>>>> deal of sponsored content is more about advertising than fair and balanced
>>>> news and commentary. For example, “don’t mention our competitor”.
>>>>
>>>> On Dec 12, 2018, at 5:49 PM, Evan Schuman <eschuman at thecontentfirm.com>
>>>> wrote:
>>>>
>>>> What makes you say that?
>>>>
>>>> Sent from my iPhone. Please excuse any typos. If I indeed make any
>>>> typos, trust me that I will blame it on Siri.
>>>>
>>>> ______
>>>>
>>>> Evan Schuman
>>>> eschuman at thecontentfirm.com
>>>> 973-993-8098 (voice)
>>>> Computerworld weekly columnist (Column archive:
>>>> http://www.thecontentfirm.com/weekly-column-on-computerworld)
>>>> Moderator for MIT Sloan Management Review events
>>>> Google Search: http://lmgtfy.com/?q=Evan+Schuman#
>>>> <http://lmgtfy.com/?q=Evan+Schuman>
>>>> https://twitter.com/eschuman
>>>> www.linkedin.com/in/schumanevan/
>>>> *Member, Internet Press Guild: http://netpress.org/
>>>> <http://netpress.org/>*
>>>>
>>>>
>>>>
>>>> On Dec 12, 2018, at 8:46 PM, Bob Reselman <bob at cogarttech.com> wrote:
>>>>
>>>> Is content marketing destroying technical journalism and technology
>>>> writing?
>>>>
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>>>
>>>
>>> --
>>> Kishore Jethanandani
>>> Aboutme <https://about.me/kishorejethanandani>
>>> Futuristlens <http://www.futuristlens.com>
>>> FuturistLens Magazine on Medium <https://medium.com/@FuturistLens>
>>> FuturistlensPredictions <https://futuristlenspredictions.wordpress.com/>
>>> eyeCam <https://wefunder.com/eyecam>
>>> Telco Transformation
>>> <http://www.telcotransformation.com/author.asp?section_id=401&doc_id=726647>
>>>
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> --
> Dana Blankenhorn
> http://www.danablankenhorn.com
> http://investorplace.com/author/danablankenhorn/#.WJzBOzsrLIV
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-- 
Kishore Jethanandani
Aboutme <https://about.me/kishorejethanandani>
Futuristlens <http://www.futuristlens.com>
FuturistLens Magazine on Medium <https://medium.com/@FuturistLens>
FuturistlensPredictions <https://futuristlenspredictions.wordpress.com/>
eyeCam <https://wefunder.com/eyecam>
Telco Transformation
<http://www.telcotransformation.com/author.asp?section_id=401&doc_id=726647>
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