[Ipg-smz] Re CES's "new PR methods"...

[Daniel Dern]

CES said, unironically,

"While this does make it easier for PR pros to reach journalists, it is 
still important to keep a smart approach in your PR strategy and be 
mindful of who you send your pitches to, how you find the right 
journalists to target, and keep your pitches relevant and personalized."

Yeah, sure. Translation: "We're making it easy for any attendee to pester 
ALL THE REGISTERED JOURNALISTS without CES intermediation, ditto without 
any way for CES to monitor, control, etc. whether anybody actually 
pre-filters their list." => "If you thought you were getting too much, and 
too-off-beat pitches, you ain't scrolled nuthin' yet."

Dubiously,

DPD