[Ipg-smz] Dyson vs. Apple in electric cars -- a fair fight

[VM Brasseur]

GM has had 110 years to work out the kinks. Other major car manufacturers have similar levels of experience. Comparing the production ability of Tesla and any of the established manufacturers isn't apples to apples.

Apple is unlikely to buy one of the established manufacturers. What Apple would be seeking to do would require such a dramatic pivot and culture shift from that in established manufacturers that Apple would never be able to deliver on the timeframe that they need to be in a position to compete. You're definitely correct that they don't need to reinvent the wheel (excellent punning), and that they'll purchase companies, but they need ones that are smaller and more nimble. 

Aside from that, Apple won't want to deal with the PR nightmare that would come from purchasing, gutting, and repurposing (read: pivoting) a well-known automotive brand. That would just get in the way of their product development and give marketing a very steep uphill battle.

--V

> On 23 Oct 2018, at 22:50, Dana Blankenhorn <danablankenhorn at gmail.com> wrote:
> 
> You can design anything. Question is can you scale production? That's proving to be the problem at Tesla., It's not the problem at GM or other car companies.
> 
> The obvious solution is for a tech company, like Apple, to buy a car maker, like Ford. Ford is worth about $38 b. It's pocket change. There's no need to reinvent the wheel here. 
> 
> On Tue, Oct 23, 2018 at 8:10 PM Tom Henderson <thenderson at extremelabs.com> wrote:
> Dyson sucks. Apple's so full of cash that it has 1000X tonight's lottery prize.
> 
> Tom
> On 10/23/18 8:01 PM, Phil Shapiro wrote:
>> 
>> Apple is reputedly designing an electric car.  So is Dyson. 
>> 
>> https://gizmodo.com/dysons-new-electric-car-manufacturing-plant-in-singapor-1829929333
>> 
>>      This is a fair fight.  Personally, I'm rooting for Dyson.
>> 
>>                     phil
>> 
>> -- 
>> --
>> Phil Shapiro, pshapiro at his.com
>> http://www.his.com/pshapiro/briefbio.html
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>> 
>> "Wisdom begins with wonder." - Socrates
>> "Learning happens thru gentleness."
>> "We must reinvent a future free of blinders so that we can choose from real options."  David Suzuki
>> 
> 
> -- 
> Tom Henderson
> ExtremeLabs, Inc.
> 
> +1 317 250 4646
> 
> Twitter: @extremelabs
> Skype: extremelabsinc
> 
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> Dana Blankenhorn
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