[Ipg-smz] Press release acronyms gone wild

Daniel Dern dern at pair.com
Thu Dec 12 15:13:34 UTC 2019


Or if not wild, gone ahead before the main party...

---------- Forwarded message ----------
Date: Thu, 12 Dec 2019 11:51:03 +0000
Subject: ABB celebrates 20-year milestone in DCS leadership

The 2018 ARC report has confirmed that ABB has retained global leadership 
of the DCS market for the 20th consecutive year. ---

-----

DPD says,

Granted, paragraphs 2,3, and 4 each explain/expand one of these acronyms, 
e.g.

---
In a growing market expected to reach $17.4 billion globally by 2023, a market 
analysis report by the ARC Advisory Group, a leading industry analyst firm, 
confirms that ABB increased its share of the Distributed Control System (DCS) 
market...
----

But the late (and great) Ray Sarch would never approve, although arguably 
his rules were for articles but not necessarily press releases.

DPD




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