[Ipg-smz] Magazine Article - Dilbert Comic Strip on 2019-12-26 | Dilbert by Scott Adams

[Gabe Goldberg]

When I see ads adjacent to articles about/mentioning the advertisers I 
wonder which came first and on what terms. A couple pubs I've been 
involved with would solicit such ads from companies mentioned in copy.

Assuming articles were commissioned and run without regard to 
potential/actual  advertising, that's benign -- but can still appear to 
be pay-to-play. But how to avoid that appearance -- surely can't shun 
ads from everyone mentioned in articles.

 From SFGate article: "Also, companies honored by J.D. Power with top 
rankings routinely pay it additional sums for extra copies of its 
foot-high, crystal trophies" -- which seems to be pay-later rather than 
pay-in-advance to play.

On 12/28/2019 11:21 AM, Barbara Krasnoff via Ipg-smz wrote:
> As I recall, at least one of my past employers charged for the use of 
> the Editors Choice logo, but we were never involved in that at all as 
> far as choosing or testing. (Well, most of them, anyway. One EoC told 
> me at one point that we should only review advertiser products, when I 
> refused, I suspected my time there was coming to an end.)
>
> -- 
> Barbara Krasnoff
> bkrasnoff at gmail.com <mailto:bkrasnoff at gmail.com>
> http://www.brooklynwriter.com
>
> Author of "The History of Soul 2065."
>
>
> On Sat, Dec 28, 2019, 10:35 AM Matt Heusser via Ipg-smz 
> <ipg-smz at netpress.org <mailto:ipg-smz at netpress.org>> wrote:
>
>     On paper it is not any different that having advertisers for your
>     physical magazine, and a “firewall” with editorial.
>
>     In practice, for those of us who used to work with dead trees, how
>     did that really go?
>
>     On Sat, Dec 28, 2019 at 4:29 AM Steve Wexler via Ipg-smz
>     <ipg-smz at netpress.org <mailto:ipg-smz at netpress.org>> wrote:
>
>         Perception/opportunity of conflict of interest.
>         Pay a fee for advertising the award or pay a fee for winning
>         the award?
>         If the award is vendor neutral, then why charge a fee for
>         advertising the award?
>         I remember there being a lot of negative chatter about the
>         objectivity of Gartner awards.
>
>         On Sat, 28 Dec 2019 at 01:03, Barbara Krasnoff via Ipg-smz
>         <ipg-smz at netpress.org <mailto:ipg-smz at netpress.org>> wrote:
>
>             Sorry, I may be missing something here, but I can't
>             immediately see what's wrong with charging a fee to use
>             the JD Power name for advertising purposes after you've
>             won an award as long as that doesn't affect the actual
>             judging.
>
>             -- 
>             Barbara Krasnoff
>             bkrasnoff at gmail.com <mailto:bkrasnoff at gmail.com>
>             http://www.brooklynwriter.com
>
>             Author of "The History of Soul 2065."
>
>
>             On Fri, Dec 27, 2019, 6:22 PM Gabe Goldberg via Ipg-smz
>             <ipg-smz at netpress.org <mailto:ipg-smz at netpress.org>> wrote:
>
>                 Today's D and a friend's response:
>
>                 https://dilbert.com/strip/2019-12-27
>
>                 https://m.sfgate.com/business/article/J-D-Power-cozy-with-winners-2620609.php
>
>                 "The companies evaluated by J.D. Power in fact pay the
>                 firm to use its
>                 name in their ads, and a hefty amount of cash is said
>                 to be changing hands."
>
>                 On 12/26/2019 12:30 PM, Gabe Goldberg wrote:
>                 > https://dilbert.com/strip/2019-12-26
>                 >
>                 > I'm shocked ... just shocked ... by this implication.
>                 >
>                 -- 
>                 Gabriel Goldberg, Computers and Publishing, Inc.
>                 gabe at gabegold.com <mailto:gabe at gabegold.com>
>                 3401 Silver Maple Place, Falls Church, VA 22042
>                 <https://www.google.com/maps/search/3401+Silver+Maple+Place,+Falls+Church,+VA+22042?entry=gmail&source=g>
>                          (703) 204-0433
>                 LinkedIn: http://www.linkedin.com/in/gabegold        
>                   Twitter: GabeG0
>
>
>                 -- 
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>
>
>         -- 
>         Steve Wexler
>         Wordslingers Ink
>         416-282-0091
>         stevewexler.wordslingers at gmail.com
>         <mailto:stevewexler.wordslingers at gmail.com>
>         -- 
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-- 
Gabriel Goldberg, Computers and Publishing, Inc.       gabe at gabegold.com
3401 Silver Maple Place, Falls Church, VA 22042           (703) 204-0433
LinkedIn: http://www.linkedin.com/in/gabegold            Twitter: GabeG0

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