[Ipg-smz] Magazine Article - Dilbert Comic Strip on 2019-12-26 | Dilbert by Scott Adams

[Dan Rosenbaum]

And getting back to magazines, I can tell you that — at least at reputable places —Editors Choice type awards are made independently. After the award is made, marketing departments charge for the privilege of using the logo in ads.

The closest to the edge that I ran was at Computer Shopper. After Editorial decided which system would go on the cover, we ran the company past the publisher to make sure that they weren’t in arrears. The reason: if they were on Shopper’s beat of direct sale computer companies, the odds were overwhelming that they were advertisers; Shopper wasn’t just a magazine, it was the market. If a company wasn’t paying its bills, the odds were that they’d be out of business by the time the issue came out.

D

Dan Rosenbaum
347-658-5855
Sent from a mobile; please excuse brevity and/or typos.


> On Dec 29, 2019, at 5:19 PM, Sharon Fisher via Ipg-smz <ipg-smz at netpress.org> wrote:
> 
> 
> Vendors think everything is pay to play, including magazines, which is where this discussion started. 
> 
>> On Sun, Dec 29, 2019, 2:46 PM Alan Zeichick via Ipg-smz <ipg-smz at netpress.org> wrote:
>> It is totally pay to play. Vendors call it the Gartner Tax. 
>> 
>> -A
>> 
>> 
>> > On Dec 29, 2019, at 4:21 PM, sjvn via Ipg-smz <ipg-smz at netpress.org> wrote:
>> > 
>> > On Sun, 2019-12-29 at 10:03 -0500, Tom Henderson via Ipg-smz wrote:
>> >> The Magic Quadrant racket is especially galling and subjective, and
>> >> if you're not paying Gartner to understand your organization, then
>> >> you're unlikely to have much movement. Only very rarely will a non-
>> >> payer move in a quadrant.
>> > 
>> > I have been told on the qt by several former Gartner analysts that the
>> > Magic Quandrant is pay for play. I'm sure that comes as no surpirse to
>> > anyone here. 
>> > 
>> > Steven
>> > -- 
>> > Steven J. Vaughan-Nichols
>> > CBS/ZDNet, Contributing Editor: http://goo.gl/FkYasd
>> > ComputerWorld, Columnist: http://goo.gl/c02Km0
>> > QOTD: “Bad things don’t happen to writers; it’s all material.”—
>> > Garrison Keillor
>> > 
>> > 
>> > -- 
>> > Ipg-smz mailing list
>> > Ipg-smz at netpress.org
>> > http://netpress.org/mailman/listinfo/ipg-smz_netpress.org
>> 
>> -- 
>> Ipg-smz mailing list
>> Ipg-smz at netpress.org
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