[Ipg-smz] What Goes in an Ad cartoon | Marketoonist | Tom Fishburne

[Gabe Goldberg]

After serious political forays in 2017 and 2018, ads focused much more 
on levity in this year’s Super Bowl.

A recent Morning Consult poll showed that two-thirds of Americans don’t 
think political ads have any place in the Super Bowl. Morning Consult 
CEO Michael Ramlet said, “The Super Bowl is definitely the wrong place 
to make a statement.”

He goes on to say, “The biggest disconnect between the general public 
and [advertising] agencies and companies is this idea that you have to 
take stands to win Gen Z or millennial. That’s not what the data shows.”

And yet, in a broader sense, marketers are grappling with how and when 
to be politically and socially engaged in advertising. They’re 
experimenting with when to be light-hearted and when to be heavy-handed. 
Whether to take a stand and when to steer clear.

https://marketoonist.com/2019/02/what-goes-in-an-ad.html