[Ipg-smz] Need guidance on book publishing

Tom Henderson thenderson at extremelabs.com
Thu Oct 24 19:43:15 UTC 2019


Contact O'Reilley. They have experienced business plans and know the 
process stem to stern and can give you the entire recipe and costs. If 
independently published, the manual process isn't difficult but it is 
very tedious. A vanity publisher like Author Solutions takes a hefty fee 
but also knows the process stem to stern.

There are other publishers, but I'd explore O'Reilley first. They have a 
comprehensive set of collaterals to take to a client that describes the 
process. Having O'Reilley as a distribution mechanism also increases 
visibility as you become part of their mothership in terms of web 
accessibility, and so forth. TECH b2b using a specific subject (imagine 
things like Zero Trust and other topical matter) then becomes simpler 
for you/your client.

Tom


On 10/24/19 2:02 PM, Susan Nunziata wrote:
> Thank you, Tom! All valid questions but I can't answer all of them yet 
> as the idea is still being fleshed out. Here's what I know:
> not expecting a profit, more intended as handouts though not purely 
> "vanity" it's intended to be legitimately educational so potentially 
> something schools and libraries might want, definitely not tied to any 
> product line, definitely need it printed, would love to explore what a 
> tech publishing house might be able to do versus us printing ourselves.
>
>
> On Thu, Oct 24, 2019 at 10:09 AM Tom Henderson via Ipg-smz 
> <ipg-smz at netpress.org <mailto:ipg-smz at netpress.org>> wrote:
>
>     Will the book be given as marketing collateral? Should it be a
>     print book at all? How many projected copies will be distributed?
>     Is it for profit, or for marketing collateral? Is it just a vanity
>     book? Could it be published under the aegis of topical matter
>     associated with a variety of tech publishing houses, like
>     O'Reilley? Has the material already been gathered and edited? Is
>     it tied to one product line-- and if so, what's the lifecycle of
>     that product?
>
>     Those are my additional questions, having seen this done before by
>     a wide variety of publishers and intended uses.
>
>     Tom
>
>
>     On 10/24/19 12:56 PM, Sally Wiener Grotta via Ipg-smz wrote:
>>
>>     Susan. Before you can make those kind of decisions, you should
>>     analyze what exactly the purpose and intended readership is for
>>     the book, and what kind of distribution would best reach them?
>>
>>     Please share that kind of information and whatever else you know
>>     of your client's thinking, to help us provide advice.
>>
>>     Best, Sally
>>
>>     -- 
>>     Sally Wiener Grotta
>>     Sally at SallyWienerGrotta.com <mailto:Sally at SallyWienerGrotta.com>
>>     ________________________________________________________
>>     www.SallyWienerGrotta.com <http://www.SallyWienerGrotta.com>
>>     (570) 947-7777
>>
>>     * A winner of the 2019 Health Odyssey short story competition
>>     with "One Widow's Healing"
>>     * Author of numerous books, including "The Winter Boy" (a Locus
>>     Magazine’s 2015 Recommended Read) and "Jo Joe" (a Jewish Book
>>     Council Network book)
>>     * Recognized by X-Rite as one of “The World’s Top Professional
>>     Photographers”
>>
>>
>>     On 2019/10/24 11:51, Susan Nunziata via Ipg-smz wrote:
>>
>>>     Hi Folks - Not sure if I"m posting this to the right list - pls
>>>     LMK if not. I've been asked to scope out costs for different
>>>     options in publishing a b2b book for a tech vendor, ie. whether
>>>     to self publish or work with a small publishing house.
>>>     Anyone have any experience/advice on where to start?
>>>     Guidance/war stories appreciated.
>>>     Thanks all!
>>>     Susan
>>>
>>
>     -- 
>     Tom Henderson
>     ExtremeLabs, Inc.
>     +1 317 250 4646
>     Twitter: @extremelabs
>     Skype: extremelabsinc
>
>     -- 
>     Ipg-smz mailing list
>     Ipg-smz at netpress.org <mailto:Ipg-smz at netpress.org>
>     http://netpress.org/mailman/listinfo/ipg-smz_netpress.org
>
-- 
Tom Henderson
ExtremeLabs, Inc.
+1 317 250 4646
Twitter: @extremelabs
Skype: extremelabsinc

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