[Ipg-smz] Adobe cancels Adobe Summit

David Needle davidneedle at gmail.com
Mon Mar 2 23:59:20 UTC 2020


And another one bites the dust.

I heard a Bloomberg reporter on their channel posit the main reason for the
conference closures is no one wants to risk being be the place where an
outbreak occurred and be associated with that. Imagine a headline, for
example:
*14 People Catch Coronavirus at Adobe Summit*

It's not a good time to be in the conference biz. Here's Adobe's statement:

>From Adobe: Each year, we look forward to hosting our customers, partners
and employees from around the world at Adobe Summit to talk about the
future of customer experience, unveil the latest product and platform
innovations, and get inspired together as a community.



Over the past few weeks, we have been closely monitoring and evaluating the
situation around COVID-19 to ensure we are taking the necessary measures to
protect the health and wellbeing of Adobe Summit attendees. As a result, we
have made the difficult but important decision to make *Adobe Summit 2020
an online* event this year and to cancel the live event in Las Vegas.



While we are disappointed that we will not be together in-person with our
community this year, we are excited to host Adobe Summit as an online
experience. We will share additional updates on the online event soon.
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