[Ipg-smz] Marketing as a Journalist and Vice Versa
Kishore Jethanandani
kishorejethanandani at gmail.com
Sun Dec 9 20:22:36 UTC 2018
Maybe, not write about the vendors you serve in your work as a journalist.
Also, companies are looking more and more for narratives with a soft pitch.
Depends on the company--not work for companies which do prefer to hard
sell.
On Sun, Dec 9, 2018 at 11:04 AM <ljkelly1888 at gmail.com> wrote:
> Was thinking about this too. Why not just join a company as
> their “marketing person?”
>
> Can I come back to writing or am I forever tainted in the digital eyes of
> the Internet?
>
> Sent from Windows Mail
>
> *From:* Swapnil “Swap” Bhartiya
> *Sent:* Sunday, December 9, 2018 7:56 PM
> *To:* ipg-smz at netpress.org
>
> I don’t think we can survive as journalist. I am doing more of vendor work
> these days.
>
> > On Dec 9, 2018, at 1:50 PM, Mac McCarthy <mac.mccarthy at gmail.com> wrote:
> >
> > Just don't work in areas where you write.
> >
> > Easier if you have two areas of expertise...
> >
> > mac
> >
> > On Sun, Dec 9, 2018 at 10:45 AM <ljkelly1888 at gmail.com> wrote:
> > Quick question,
> >
> > I get approached by a ton of different firms asking if I can help them
> with content, copy editing, technical writing, and general writing needs.
> >
> > The thing is, I consider myself a journalist and not a marketer.
> >
> > Perhaps, I’m being a bit too naive, but can I morally take on work for
> private firms to write marketing material for them and continue to present
> myself as an unbiased journalist? I’ve yet to try this out, but as I’m a
> bit of a minnow, maybe there’s another way to think about this dilemma?
> >
> > Would love a bit of advice on this one.
> >
> > Cheers,
> >
> > Liam
> >
> > Sent from Windows Mail
> >
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> >
> > --
> > Mac McCarthy
> >
> > Get my "Wine Tasting 101" - Kindle Edition only $1.99
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> >
> >
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Kishore Jethanandani
Aboutme <https://about.me/kishorejethanandani>
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