[Ipg-smz] Is it me or....

[Kishore Jethanandani]

Depends on who is doing it. I found this piece on robotics which provides
rich detail that I have not found in journalism. The cliche about robots
displacing humans, an echo of Elon Musk, has become an urban legend. In
reality, most companies rely on humans to manage the fragility of most
automation. Content marketing is a chance to speak to insiders, over a
period of time, which is rarely available to journalists.

https://t.co/gbqq3c8RJx

On Wed, Dec 12, 2018 at 7:59 PM Bob Reselman <bob at cogarttech.com> wrote:

> Maybe it’s been that my day has been a bit tiring. Seems that a good deal
> of sponsored content is more about advertising than fair and balanced news
> and commentary. For example, “don’t mention our competitor”.
>
> On Dec 12, 2018, at 5:49 PM, Evan Schuman <eschuman at thecontentfirm.com>
> wrote:
>
> What makes you say that?
>
> Sent from my iPhone. Please excuse any typos. If I indeed make any typos,
> trust me that I will blame it on Siri.
>
> ______
>
> Evan Schuman
> eschuman at thecontentfirm.com
> 973-993-8098 (voice)
> Computerworld weekly columnist (Column archive:
> http://www.thecontentfirm.com/weekly-column-on-computerworld)
> Moderator for MIT Sloan Management Review events
> Google Search: http://lmgtfy.com/?q=Evan+Schuman#
> <http://lmgtfy.com/?q=Evan+Schuman>
> https://twitter.com/eschuman
> www.linkedin.com/in/schumanevan/
> *Member, Internet Press Guild: http://netpress.org/ <http://netpress.org/>*
>
>
>
> On Dec 12, 2018, at 8:46 PM, Bob Reselman <bob at cogarttech.com> wrote:
>
> Is content marketing destroying technical journalism and technology
> writing?
>
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-- 
Kishore Jethanandani
Aboutme <https://about.me/kishorejethanandani>
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Telco Transformation
<http://www.telcotransformation.com/author.asp?section_id=401&doc_id=726647>
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