[Ipg-smz] Is it me or....

[Allen Bernard]

There is good content marketing and bad. Just like journalism. IMHO good
content marketing does not hide its intent or slant while striving to make
its case based on the best available information. It stakes a position and
defends it. It also helps to remember that successful companies are
successful because they offer something their customers value and are
willing to pay for. The smart ones extend this thinking to their content
marketing efforts and do not set out to deceive. If they dupe their
customers with crap content and information they run the very real risk of
damaging their brand. All of the content writing I've done is for companies
that understand this -- otherwise I don't work with them.

The earliest cited example of what is considered *good* content marketing
goes back over 100 years with the John Deere magazine, The Furrow. It's
purpose was to help farmers be better farmers at a time when such
information was hard to come by. It's still being published today.
https://www.johndeerefurrow.com/
Allen Bernard
Business & Technology Journalist
Business, Technology & Industrial Copywriting
614-937-2316

*Conference line: **(605) 468-8743 132015#*

Internet Press Guild
Columbus CIO Forum
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Portfolio page: Contently.com <https://allenbernard.contently.com/>
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*"Nothing focuses the mind like a deadline ... "*






On Thu, Dec 13, 2018 at 11:46 AM Kishore Jethanandani <
kishorejethanandani at gmail.com> wrote:

> Depends on who is doing it. I found this piece on robotics which provides
> rich detail that I have not found in journalism. The cliche about robots
> displacing humans, an echo of Elon Musk, has become an urban legend. In
> reality, most companies rely on humans to manage the fragility of most
> automation. Content marketing is a chance to speak to insiders, over a
> period of time, which is rarely available to journalists.
>
> https://t.co/gbqq3c8RJx
>
> On Wed, Dec 12, 2018 at 7:59 PM Bob Reselman <bob at cogarttech.com> wrote:
>
>> Maybe it’s been that my day has been a bit tiring. Seems that a good deal
>> of sponsored content is more about advertising than fair and balanced news
>> and commentary. For example, “don’t mention our competitor”.
>>
>> On Dec 12, 2018, at 5:49 PM, Evan Schuman <eschuman at thecontentfirm.com>
>> wrote:
>>
>> What makes you say that?
>>
>> Sent from my iPhone. Please excuse any typos. If I indeed make any typos,
>> trust me that I will blame it on Siri.
>>
>> ______
>>
>> Evan Schuman
>> eschuman at thecontentfirm.com
>> 973-993-8098 (voice)
>> Computerworld weekly columnist (Column archive:
>> http://www.thecontentfirm.com/weekly-column-on-computerworld)
>> Moderator for MIT Sloan Management Review events
>> Google Search: http://lmgtfy.com/?q=Evan+Schuman#
>> <http://lmgtfy.com/?q=Evan+Schuman>
>> https://twitter.com/eschuman
>> www.linkedin.com/in/schumanevan/
>> *Member, Internet Press Guild: http://netpress.org/
>> <http://netpress.org/>*
>>
>>
>>
>> On Dec 12, 2018, at 8:46 PM, Bob Reselman <bob at cogarttech.com> wrote:
>>
>> Is content marketing destroying technical journalism and technology
>> writing?
>>
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>
>
> --
> Kishore Jethanandani
> Aboutme <https://about.me/kishorejethanandani>
> Futuristlens <http://www.futuristlens.com>
> FuturistLens Magazine on Medium <https://medium.com/@FuturistLens>
> FuturistlensPredictions <https://futuristlenspredictions.wordpress.com/>
> eyeCam <https://wefunder.com/eyecam>
> Telco Transformation
> <http://www.telcotransformation.com/author.asp?section_id=401&doc_id=726647>
>
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