[Ipg-smz] Magazine Article - Dilbert Comic Strip on 2019-12-26 | Dilbert by Scott Adams
Barbara Krasnoff
bkrasnoff at gmail.com
Sat Dec 28 16:21:31 UTC 2019
As I recall, at least one of my past employers charged for the use of the
Editors Choice logo, but we were never involved in that at all as far as
choosing or testing. (Well, most of them, anyway. One EoC told me at one
point that we should only review advertiser products, when I refused, I
suspected my time there was coming to an end.)
--
Barbara Krasnoff
bkrasnoff at gmail.com
http://www.brooklynwriter.com
Author of "The History of Soul 2065."
On Sat, Dec 28, 2019, 10:35 AM Matt Heusser via Ipg-smz <
ipg-smz at netpress.org> wrote:
> On paper it is not any different that having advertisers for your physical
> magazine, and a “firewall” with editorial.
>
> In practice, for those of us who used to work with dead trees, how did
> that really go?
>
> On Sat, Dec 28, 2019 at 4:29 AM Steve Wexler via Ipg-smz <
> ipg-smz at netpress.org> wrote:
>
>> Perception/opportunity of conflict of interest.
>> Pay a fee for advertising the award or pay a fee for winning the award?
>> If the award is vendor neutral, then why charge a fee for advertising the
>> award?
>> I remember there being a lot of negative chatter about the objectivity of
>> Gartner awards.
>>
>> On Sat, 28 Dec 2019 at 01:03, Barbara Krasnoff via Ipg-smz <
>> ipg-smz at netpress.org> wrote:
>>
>>> Sorry, I may be missing something here, but I can't immediately see
>>> what's wrong with charging a fee to use the JD Power name for advertising
>>> purposes after you've won an award as long as that doesn't affect the
>>> actual judging.
>>>
>>> --
>>> Barbara Krasnoff
>>> bkrasnoff at gmail.com
>>> http://www.brooklynwriter.com
>>>
>>> Author of "The History of Soul 2065."
>>>
>>>
>>>
>>> On Fri, Dec 27, 2019, 6:22 PM Gabe Goldberg via Ipg-smz <
>>> ipg-smz at netpress.org> wrote:
>>>
>>>> Today's D and a friend's response:
>>>>
>>>> https://dilbert.com/strip/2019-12-27
>>>>
>>>>
>>>> https://m.sfgate.com/business/article/J-D-Power-cozy-with-winners-2620609.php
>>>>
>>>> "The companies evaluated by J.D. Power in fact pay the firm to use its
>>>> name in their ads, and a hefty amount of cash is said to be changing
>>>> hands."
>>>>
>>>> On 12/26/2019 12:30 PM, Gabe Goldberg wrote:
>>>> > https://dilbert.com/strip/2019-12-26
>>>> >
>>>> > I'm shocked ... just shocked ... by this implication.
>>>> >
>>>> --
>>>> Gabriel Goldberg, Computers and Publishing, Inc.
>>>> gabe at gabegold.com
>>>> 3401 Silver Maple Place, Falls Church, VA 22042
>>>> <https://www.google.com/maps/search/3401+Silver+Maple+Place,+Falls+Church,+VA+22042?entry=gmail&source=g>
>>>> (703) 204-0433
>>>> LinkedIn: http://www.linkedin.com/in/gabegold Twitter:
>>>> GabeG0
>>>>
>>>>
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>>>>
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>>
>>
>> --
>> Steve Wexler
>> Wordslingers Ink
>> 416-282-0091
>> stevewexler.wordslingers at gmail.com
>> --
>> Ipg-smz mailing list
>> Ipg-smz at netpress.org
>> http://netpress.org/mailman/listinfo/ipg-smz_netpress.org
>>
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