[Ipg-smz] My 2 Art Dept stories - Re: Art Dept.

[Mac McCarthy]

My favorite at Infoworld was a advertising promotion  for our upcoming
feature on backup software. The image the arr departmentvchose consisted of
the back of a woman holding a floppy disc behind her back.

 I thought it was the dumbest thing I ever saw – – so literal minded. But
the marketing department said, understand the people you were dealing
with.: They are marketing people, not tax. They will think it's great.

Turns out, they were right.

On Tue, Feb 12, 2019 at 3:11 PM Daniel Dern <dern at pair.com> wrote:

>
> 1) While at BBN, we had the opportunity to contribute a cover to
> TELECOMMUNICATIONS magazine (or maybe it was TP+T). I finessed
> comissioning original art from sf/f artist Hannah Shapero (who I later got
> to do art for my Internet book and for INTERNET WORLD magazine). (1)
>
> Figuring out a price was tricky. I consulted BBN's own art department;
> Hannah and I agreed on $1,000... and when she was done, I told her to
> invoice for $2,000 (which is what I'd told my boss it would be -- but,
> given what she was presumably getting for her SF/F art, I didn't want to
> make her nervous while she was working). I didn't quite hear her fall off
> her chair, several hundred miles away, but almost.
>
> 2) INTERNET WORLD magazine issue #1. Alan Meckler found a stock image of
> the ends of a fiber-optic bundle, with sparkly rainbow colors coming out
> of it or whatever. Ah well. I've seen that image used a bunch of times
> since then, here and there. Above the image, he wrote "50 Internet Tips."
> "Alan," said I, "there's no such article in the issue." "I'm sure there
> are that many tips in the issue," he told me.
>
> DPD
>
>
> (1) Yes, I have all the originals. Including the BBN one, which followed
> me home one day...
>
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>
-- 

Mac McCarthy


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