[Ipg-smz] Bro culture in action

[Richi Jennings]

I'm sorry, I mean, *“A contemporary and masculine luxury cannabis vape
brand for today’s sophisticated consumer. Yes, At the core of things, we’re
a male-centric cannabis vape brand … to deliver a seamless, stylish
cannabis vaping experience to consumers looking to define their lifestyle
choices with a luxury heritage brand.”*

Wait, do they realize they just said all that marketing BS out loud?


// @RiCHi <http://twitter.com/RiCHi> | +44.7789.200701 | 1.408.256.0084
// Other contact details: www.richi.uk/contact <http://richi.uk/contact>




On Fri, Feb 15, 2019 at 1:47 PM Richi Jennings <richi.ipg at richi.uk> wrote:

> Amusingly, this publication appears to be content marketing for vaping
> products: https://www.astleysoflondon.com/the-edition
>
> // @RiCHi <http://twitter.com/RiCHi> | +44.7789.200701 | 1.408.256.0084
> // Other contact details: www.richi.uk/contact <http://richi.uk/contact>
>
>
>
>
> On Fri, Feb 15, 2019 at 1:19 PM Tom Geller <tom at tomgeller.com> wrote:
>
>> I've thought of writing this up somewhere public, but am unsure how to
>> make the social good worth the time and trouble. But I figured I'd pass it
>> on here. Nothing changed to protect the guilty.
>>
>> Warning: long and irritating.
>>
>> So I see this on Pitchwhiz.com:
>>
>> > Navigating a Post #MeToo Office Landscape
>> > From: Artemis Comms
>> >
>> > We are looking for a feature for our men's lifestyle magazine The
>> Edition on how today's modern man can navigate the often prickly landscape
>> post #metoo. We are looking for an understanding of how inter-sex relations
>> have changed, and how the movement has changed office behaviour in the US.
>>
>> I'm suspicious of "men's lifestyle magazines", but curious. So I write to
>> find out how many words they're looking for. I get this back from a Nick
>> Walton:
>>
>> > Hi Tom, thanks for your note. You can see our last issue here:
>> https://issuu.com/donriosa/docs/the_edition_issue_1
>> > Could you give me a sense of how you would approach this prickly topic?
>> We'd be looking for approx 750 words with a piece from a guys perspective
>> ie we're not all bad but we're kind of being judged guilty until proven
>> innocent because of a few bad apples, how if at all, has the office
>> environment evolved because of the movement and how has behaviour norms
>> changed in response to it.
>>
>>
>> Wow. My response:
>>
>> > Hi, Nick -- thanks for the quick response.
>> >
>> > I certainly wouldn't use that "few bad apples" thesis to write the
>> piece. It's defensive and weak: We'd end up with 750 words of "wah, wah,
>> leave me alone, I didn't do it". Not really useful for what's essentially a
>> how-to article.
>> >
>> > Instead, I'd look at what "#MeToo" means. It's not an accusation: It's
>> people (both women and men) saying "I've been sexually assaulted." That's
>> all! We're Pavlovian beasts: If you got mugged in an alley, you'll not only
>> avoid that alley, you'll avoid all alleys that look like it. With so many
>> assaults happening at the workplace, we're trapped in that dark alley
>> together.
>> >
>> > I also wouldn't use the thesis that behaviour, or the office
>> environment, has changed. The number of assaults isn't dropping
>> significantly, nor is the (tiny) percentage that get reported going up.
>> #MeToo is like a co-worker announcing, "I have cancer." That doesn't change
>> the incidence of cancer for others in the office -- unless they go home and
>> examine themselves for symptoms. That's where the key lies. Only the
>> self-absorbed respond with, "Hey, wait, I didn't give you cancer! It's not
>> my fault! It's just a few bad apples!"
>> >
>> > So! That's the angle I'd take. Fun to work out. :) Cheers, [.sig]
>>
>> Of course they "went with a writer who has also been doing research on
>> the topic and is approaching it from a different perspective altogether".
>> Gee, I wonder what kind of perspective that would be.
>>
>> ---
>> Tom Geller  *  Writer & Video/journalist  *  http://tomgeller.com
>>        Rotterdam, The Netherlands, +31 (0)6 87071468
>>             Oberlin, Ohio  *  +1-415-317-1805
>>
>>
>>
>>
>>
>> --
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>> http://netpress.org/mailman/listinfo/ipg-smz_netpress.org
>>
>
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