[Ipg-smz] Bro culture in action

[James Gaskin]

In their defense, they just won this round of consumer marketing BS Bingo.

Thanks,
James


James E. Gaskin
http://www.gaskin.com
Writer / Consultant / Speaker
Member <http://netpress.org/member/james-e-gaskin/>Internet Press Guild
Portfolio <https://jamesgaskin.contently.com/>
<http://www.amazon.com/dp/B00G6LJXZA>


On Fri, Feb 15, 2019 at 8:00 AM Richi Jennings <richi.ipg at richi.uk> wrote:

> I'm sorry, I mean, *“A contemporary and masculine luxury cannabis vape
> brand for today’s sophisticated consumer. Yes, At the core of things, we’re
> a male-centric cannabis vape brand … to deliver a seamless, stylish
> cannabis vaping experience to consumers looking to define their lifestyle
> choices with a luxury heritage brand.”*
>
> Wait, do they realize they just said all that marketing BS out loud?
>
>
> // @RiCHi <http://twitter.com/RiCHi> | +44.7789.200701 | 1.408.256.0084
> // Other contact details: www.richi.uk/contact <http://richi.uk/contact>
>
>
>
>
> On Fri, Feb 15, 2019 at 1:47 PM Richi Jennings <richi.ipg at richi.uk> wrote:
>
>> Amusingly, this publication appears to be content marketing for vaping
>> products: https://www.astleysoflondon.com/the-edition
>>
>> // @RiCHi <http://twitter.com/RiCHi> | +44.7789.200701 | 1.408.256.0084
>> // Other contact details: www.richi.uk/contact <http://richi.uk/contact>
>>
>>
>>
>>
>> On Fri, Feb 15, 2019 at 1:19 PM Tom Geller <tom at tomgeller.com> wrote:
>>
>>> I've thought of writing this up somewhere public, but am unsure how to
>>> make the social good worth the time and trouble. But I figured I'd pass it
>>> on here. Nothing changed to protect the guilty.
>>>
>>> Warning: long and irritating.
>>>
>>> So I see this on Pitchwhiz.com:
>>>
>>> > Navigating a Post #MeToo Office Landscape
>>> > From: Artemis Comms
>>> >
>>> > We are looking for a feature for our men's lifestyle magazine The
>>> Edition on how today's modern man can navigate the often prickly landscape
>>> post #metoo. We are looking for an understanding of how inter-sex relations
>>> have changed, and how the movement has changed office behaviour in the US.
>>>
>>> I'm suspicious of "men's lifestyle magazines", but curious. So I write
>>> to find out how many words they're looking for. I get this back from a Nick
>>> Walton:
>>>
>>> > Hi Tom, thanks for your note. You can see our last issue here:
>>> https://issuu.com/donriosa/docs/the_edition_issue_1
>>> > Could you give me a sense of how you would approach this prickly
>>> topic? We'd be looking for approx 750 words with a piece from a guys
>>> perspective ie we're not all bad but we're kind of being judged guilty
>>> until proven innocent because of a few bad apples, how if at all, has the
>>> office environment evolved because of the movement and how has behaviour
>>> norms changed in response to it.
>>>
>>>
>>> Wow. My response:
>>>
>>> > Hi, Nick -- thanks for the quick response.
>>> >
>>> > I certainly wouldn't use that "few bad apples" thesis to write the
>>> piece. It's defensive and weak: We'd end up with 750 words of "wah, wah,
>>> leave me alone, I didn't do it". Not really useful for what's essentially a
>>> how-to article.
>>> >
>>> > Instead, I'd look at what "#MeToo" means. It's not an accusation: It's
>>> people (both women and men) saying "I've been sexually assaulted." That's
>>> all! We're Pavlovian beasts: If you got mugged in an alley, you'll not only
>>> avoid that alley, you'll avoid all alleys that look like it. With so many
>>> assaults happening at the workplace, we're trapped in that dark alley
>>> together.
>>> >
>>> > I also wouldn't use the thesis that behaviour, or the office
>>> environment, has changed. The number of assaults isn't dropping
>>> significantly, nor is the (tiny) percentage that get reported going up.
>>> #MeToo is like a co-worker announcing, "I have cancer." That doesn't change
>>> the incidence of cancer for others in the office -- unless they go home and
>>> examine themselves for symptoms. That's where the key lies. Only the
>>> self-absorbed respond with, "Hey, wait, I didn't give you cancer! It's not
>>> my fault! It's just a few bad apples!"
>>> >
>>> > So! That's the angle I'd take. Fun to work out. :) Cheers, [.sig]
>>>
>>> Of course they "went with a writer who has also been doing research on
>>> the topic and is approaching it from a different perspective altogether".
>>> Gee, I wonder what kind of perspective that would be.
>>>
>>> ---
>>> Tom Geller  *  Writer & Video/journalist  *  http://tomgeller.com
>>>        Rotterdam, The Netherlands, +31 (0)6 87071468
>>>             Oberlin, Ohio  *  +1-415-317-1805
>>>
>>>
>>>
>>>
>>>
>>> --
>>> Ipg-smz mailing list
>>> Ipg-smz at netpress.org
>>> http://netpress.org/mailman/listinfo/ipg-smz_netpress.org
>>>
>> --
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