[Ipg-smz] I think I'm going to be ill

[Evan Schuman]

Two below zero Fahrenheit? Accuweather and Weather.com both have Boston with a high of 31 and a low of 19. I’m only asking because our daughter is going to school in Boston and we’re talking with in about an hour so I like to know what their weather is like.

That said, two below zero Celsius looks just about right.

 

_______

Evan Schuman

eschuman at thecontentfirm.com <mailto:eschuman at thecontentfirm.com> 

973-993-8098 <tel:973-993-8098>  (voice)

Computerworld weekly columnist (Column archive: http://www.thecontentfirm.com/weekly-column-on-computerworld)

Moderator for MIT Sloan Management Review events

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Member, Internet Press Guild:  <http://netpress.org/> http://netpress.org/

 

From: Ipg-smz <ipg-smz-bounces at netpress.org> On Behalf Of Lynn Greiner via Ipg-smz
Sent: Wednesday, November 13, 2019 4:51 PM
To: ipg-smz at netpress.org
Cc: Lynn Greiner <lists at itwriter.com>
Subject: Re: [Ipg-smz] I think I'm going to be ill

 

We will all pray that the weather gods are kind, then, so you can get all of the details on this lovely new gig. You won’t have Phoenix temperatures, I promise – you’ll even have to wear socks!

 

It’s 2 below zero (F) in Boston today, though it’s supposed to hit a tropical 6 above zero on Monday there. You might need a sweater ….

 

From: Ipg-smz <ipg-smz-bounces at netpress.org <mailto:ipg-smz-bounces at netpress.org> > On Behalf Of Esther Schindler via Ipg-smz
Sent: Wednesday, November 13, 2019 4:33 PM
To: Evan Schuman <eschuman at thecontentfirm.com <mailto:eschuman at thecontentfirm.com> >
Cc: Esther Schindler <esther at bitranch.com <mailto:esther at bitranch.com> >; ipg-smz at netpress.org <mailto:ipg-smz at netpress.org> 
Subject: Re: [Ipg-smz] I think I'm going to be ill

 

I know that I can attract IPG attention by saying the magic words, “freelancer budget.” :-)

 

The short answer is that I don’t have details yet. The trip to Boston is to meet with New Client on Monday and launch the project. I aim to spend Monday identifying what they want, how the site should be organized, what sort of content and at what publication frequency, etc.  (The visit with IPG at The Smoke Shop BBQ in Kendall Square is just a reward to myself, and also a way to avoid terminal jet lag.)

 

I should also take this moment to publicly thank Alan Z for his long-ago advice to build “in person time” with any new client. That’s why I insisted a “launch day” be in the budget. On reflection, I realized that my best, long term gigs all were with people whom I’d met in person early in the project. (In fact, this gig came to me from the past CMO of SmartBear, with whom I met at project launch back in 2012. Past CMO — for whom I’ve worked elsewhere — recommended me to this guy.)  So here’s a public Thanks, Alan!

 

On Nov 13, 2019, at 2:24 PM, Evan Schuman <eschuman at thecontentfirm.com <mailto:eschuman at thecontentfirm.com> > wrote:

 

Esther, I may have missed something earlier in the thread, but what can you share about new client with this delightful freelance budget? What do you need? What topics are of interest? What is the readership/audience like in terms of titles and company size and whatnot?

 

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