[Ipg-smz] [Ipg-l] Roll out the red carpet for... Mark Brownstein

[Mark Brownstein]

They still use 'pull quotes' -- not just to break up all the grey text, 
but to highlight important stuff.

I hate some of the new stuff, with pull quotes placed directly above the 
text that the pull quote was taken from. It makes no sense. It's 
annoying. It's a 500 watt bulb showing that the 'editor' or 'page 
designer' hasn't got a clue about WHY pull quotes should be used.

It's disappointing - kind of like a 'cashier' taking out the phone to 
calculate tax, or the amount of a refund, or how much change you should 
be getting, or, perhaps how much two items, at $1.49 each, should cost.

It's a shame how many of the basic skills - things we had to learn 
before computers took over a lot of the stuff -- are lost, either 
because they haven't been taught, or students didn't give a crap to 
actually learn the basics.


On 10/2/2019 11:54 AM, Stephen Satchell via Ipg-smz wrote:
> And the job of the copy editors was to take "words" and fit them into
> "lines", which relates to the column-inch mention by Lynn.
>
> In hot composition, mismatches between the story real estate and the
> news hole was made up by one or more tricks, such as the one- or
> two-line pithy quotes that would show up randomly at the bottom of a
> news story -- couldn't have an island of white on the page.
>
> Cold composition has a little more latitude, because you were pasting
> columns of text onto a backing board, so there were nice tricks you
> could do using a sharp Xacto knife.
>
> Electronic composition (full-page plate-making) let people jigger a
> story's text to come out "right".  That depended on your composition
> system being able to H&J in real time, as opposed to batch.
>
> (The "cost" of such capability paid for improvements in line
> orphan-widow control, as well as providing a tool to fight the "river of
> white" that would appear from time to time.)
>
> For one client, I always gave them about 103% of their requested word
> count so that they could cut to fit, and *not* call for more "filler".
> The stuff was paid by the piece, so no one thought I was trying for more
> money.
>
> On 10/2/19 11:25 AM, Christine Hall via Ipg-smz wrote:
>> Much tighter writing. 800 words meant 790-810 words, not 700-900 words.
>>
>> Christine Hall
>> Publisher & Editor
>> FOSS Force: Keeping tech free
>> http://fossforce.com
>>
>> On 10/2/19 11:10 AM, Lynn Greiner via Ipg-smz wrote:
>>> Word counts and column inches .... what fun! Led to some very creative
>>> editing (and often much tighter writing).
>