[Ipg-smz] Need guidance on book publishing

Susan Nunziata nunziata510 at gmail.com
Thu Oct 24 17:06:04 UTC 2019


Thanks Sally - I can't say too much but broadly speaking the target
audience is CISOs/cybersecuiry decision makers, CIOs/IT leaders and
business execs who are concerned about cyber risk.
Purpose is high-level, vendor neutral, educational material - what's called
"above the funnel" content in marketing parlance.
LMK if you have any other questions.
Best,
Susan


On Thu, Oct 24, 2019 at 9:56 AM Sally Wiener Grotta <
sally at sallywienergrotta.com> wrote:

> Susan. Before you can make those kind of decisions, you should analyze
> what exactly the purpose and intended readership is for the book, and what
> kind of distribution would best reach them?
>
> Please share that kind of information and whatever else you know of your
> client's thinking, to help us provide advice.
>
> Best, Sally
> --
> Sally Wiener Grotta
> Sally at SallyWienerGrotta.com
> ________________________________________________________
> www.SallyWienerGrotta.com
> (570) 947-7777
>
> * A winner of the 2019 Health Odyssey short story competition with "One
> Widow's Healing"
> * Author of numerous books, including "The Winter Boy" (a Locus Magazine’s
> 2015 Recommended Read) and "Jo Joe" (a Jewish Book Council Network book)
> * Recognized by X-Rite as one of “The World’s Top Professional
> Photographers”
>
>
> On 2019/10/24 11:51, Susan Nunziata via Ipg-smz wrote:
>
> Hi Folks - Not sure if I"m posting this to the right list - pls LMK if
> not. I've been asked to scope out costs for different options in publishing
> a b2b book for a tech vendor, ie. whether to self publish or work with a
> small publishing house.
> Anyone have any experience/advice on where to start?
> Guidance/war stories appreciated.
> Thanks all!
> Susan
>
>
>
>
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