[Ipg-smz] Need guidance on book publishing

[Tom Henderson]

Will the book be given as marketing collateral? Should it be a print 
book at all? How many projected copies will be distributed? Is it for 
profit, or for marketing collateral? Is it just a vanity book? Could it 
be published under the aegis of topical matter associated with a variety 
of tech publishing houses, like O'Reilley? Has the material already been 
gathered and edited? Is it tied to one product line-- and if so, what's 
the lifecycle of that product?

Those are my additional questions, having seen this done before by a 
wide variety of publishers and intended uses.

Tom


On 10/24/19 12:56 PM, Sally Wiener Grotta via Ipg-smz wrote:
>
> Susan. Before you can make those kind of decisions, you should analyze 
> what exactly the purpose and intended readership is for the book, and 
> what kind of distribution would best reach them?
>
> Please share that kind of information and whatever else you know of 
> your client's thinking, to help us provide advice.
>
> Best, Sally
>
> -- 
> Sally Wiener Grotta
> Sally at SallyWienerGrotta.com <mailto:Sally at SallyWienerGrotta.com>
> ________________________________________________________
> www.SallyWienerGrotta.com <http://www.SallyWienerGrotta.com>
> (570) 947-7777
>
> * A winner of the 2019 Health Odyssey short story competition with 
> "One Widow's Healing"
> * Author of numerous books, including "The Winter Boy" (a Locus 
> Magazine’s 2015 Recommended Read) and "Jo Joe" (a Jewish Book Council 
> Network book)
> * Recognized by X-Rite as one of “The World’s Top Professional 
> Photographers”
>
>
> On 2019/10/24 11:51, Susan Nunziata via Ipg-smz wrote:
>
>> Hi Folks - Not sure if I"m posting this to the right list - pls LMK 
>> if not. I've been asked to scope out costs for different options in 
>> publishing a b2b book for a tech vendor, ie. whether to self publish 
>> or work with a small publishing house.
>> Anyone have any experience/advice on where to start?
>> Guidance/war stories appreciated.
>> Thanks all!
>> Susan
>>
>
-- 
Tom Henderson
ExtremeLabs, Inc.
+1 317 250 4646
Twitter: @extremelabs
Skype: extremelabsinc

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