[Ipg-smz] Fwd: NPR sees financial boost from podcast sponsorship

Phil Shapiro pshapiro at his.com
Thu Sep 19 18:04:16 UTC 2019


Fascinating -- I would not have expected this milestone to be reached so soon... 



From: "Current" <newsletter at current.org> 
To: "pshapiro" <pshapiro at his.com> 
Sent: Thursday, September 19, 2019 2:00:43 PM 
Subject: NPR sees financial boost from podcast sponsorship 

Read the latest pubmedia news from Current All the pubmedia news that's fit to email. [ http://us10.forward-to-friend.com/forward?u=be91053a159d253f584056e47&id=10ccbef5d4&e=d17b180d32 | Forward this to a friend ] ! [ https://mailchi.mp/current.org/npr-sees-financial-boost-from-podcast-sponsorship-654145?e=d17b180d32 | View this email in your browser ] [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=c8a55ba32a&e=d17b180d32 | 
                                        
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[ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=7b0d9b82b3&e=d17b180d32 ] [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=437fa31acb&e=d17b180d32 | Podcast sponsorship revenue continues to fuel NPR’s financial growth ] 


Podcasts have been a “huge return on investment for us and a major growth engine for our business,” says NPR CFO Deborah Cowan. [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=9ee04ce824&e=d17b180d32 ] [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=cb61bf72a9&e=d17b180d32 | Cokie Roberts, a ‘founding mother’ who helped define NPR’s political coverage, dies at 75 ] 


“I don’t know how they’re going to find a church big enough to hold the mourners,” said Nina Totenberg, her friend and colleague. [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=665261779e&e=d17b180d32 | 
                                        
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With grants from PBS and editorial support from series producers, eight stations are testing new approaches for connecting with local audiences. [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=a0d7a5a11c&e=d17b180d32 ] [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=cf0fde282b&e=d17b180d32 | Comings and goings: Stations elect NPR board members, Kroc fellows start at network ] 


The board will seat Joe O’Connor, CEO of WFAE, and Mike Savage, GM of WEKU. [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=ea30c33c84&e=d17b180d32 ] [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=5fe3e01c2b&e=d17b180d32 | Dalton Delan leaves WETA after 21 years with station ] 


Delan is the second veteran WETA executive to move into a consulting role this year. [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=7ea80853f6&e=d17b180d32 ] [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=1030a06c90&e=d17b180d32 | New pledge drive spots from Ira Glass pitch listeners on $1-a-month memberships ] 


Glass hopes the low threshold for giving could get more listeners to become donors. [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=9f7cdaa20c&e=d17b180d32 ] [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=1388dc57ff&e=d17b180d32 | New Hampshire Public Radio hires Jim Schachter as next leader ] 


Schachter was previously VP for news at WNYC. [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=d49e6d14c9&e=d17b180d32 ] [ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=8e26e1f464&e=d17b180d32 | Sutton to lead audience and development division for Pittsburgh stations ] 


The job change is part of a management restructuring that elevates Mike Sauter to GM of WYEP. 	[ https://current.us10.list-manage.com/track/click?u=be91053a159d253f584056e47&id=ee7edc10f1&e=d17b180d32 | 
                                        
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