[Ipg-smz] Truth in advertising - Chan Zuckerberg Initiative

Phil Shapiro pshapiro at his.com
Thu Jan 2 18:24:06 UTC 2020


Mac's answer is very funny -- and here is mine -- 


" Together, we can build a future for everyone and you can kiss your sweet privacy goodbye. 

You'll be battered with relentless and intrusive advertising each and every moment of the day -- 
but it'll be a better future for everyone, but primarily for our company's executives, who wouldn't 
be able to spell the world irony if you chiseled it in mirror-writing on their forehead." 



From: " ipg - smz " <ipg-smz at netpress.org> 
To: " ipg - smz " <ipg-smz at netpress.org> 
Cc: "Mark Brownstein" <IPG at brownstein.com> 
Sent: Thursday, January 2, 2020 12:50:34 PM 
Subject: Re: [ Ipg - smz ] Truth in advertising - Chan Zuckerberg Initiative 



How about 'a crappy future' or 'a good future'? Just saying 'a future' doesn't really say anything. 


Plus - wouldn't there be a future whether or not this company has anything to do with it? 

How about 'give us a chance, and we'll take your money'? 

Or maybe the short-term JC Penney slogan - 'If it fits, you know it.'? These guys are clueless. 
On 1/2/2020 9:26 AM, Mac McCarthy via Ipg - smz wrote: 



‘ For better or worse. ..’ 

On Thu, Jan 2, 2020 at 9:23 AM Phil Shapiro via Ipg - smz < [ mailto:ipg-smz at netpress.org | ipg-smz at netpress.org ] > wrote: 

BQ_BEGIN


Their tag line is -- 

"Together, we can build a future for everyone." 

For truth in advertising, what additions to that tag line are needed ? 
(i.e. what qualifying clauses are needed to be added to the end of that sentence.) 

phil 

[ https://twitter.com/ChanZuckerberg | https://twitter.com/ChanZuckerberg ] 


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"We must reinvent a future free of blinders so that we can choose from real options." David Suzuki 
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