[Ipg-smz] Fwd: Tech News Release AI Food Technology Leader Spoon Guru rolls out new ‘Health and Wellness Suite’

Mon Jan 13 14:40:02 UTC 2020

We may have reached peak AI hype.

--
Matthew Heusser,
Managing Director, Excelon Development
http://www.xndev.com

Save time; book a meeting with Matt here --
https://cal.services/matt/Book-Meeting-Request/EWvTHFn5

---------- Forwarded message ---------
From: Ken Hooper <ken.hooper at cherishpr.com>
Date: Mon, Jan 13, 2020 at 8:22 AM
Subject: Tech News Release AI Food Technology Leader Spoon Guru rolls out
new ‘Health and Wellness Suite’
To: <Matt.Heusser at gmail.com>

Hi Matt,

We wanted to share news that AI food technology leader Spoon Guru is
launching a new suite to the service they already online retailers like
Tesco in the UK, which would give online retailers the opportunity to help
their consumers find foods in a “Netflix” style based on their dietary
concerns.

If interested, we can arrange for phone interviews with Markus Stripf, CEO
& Co-Founder. He’s in NYC today and tomorrow at the NRF conference.

Kind regards

Ken

Ken Hooper | Cherish PR

T:  *07812098092*

email:  ken.hooper at cherishpr.com | www.CherishPR.com
<http://www.cherishpr.com/>

Twitter:  @CherishPR / @KenHooperUK

*For Immediate Release January 13*

*Spoon Guru unveils world's first, smart food recommendation platform at
NRF*

*AI-powered food search and discovery platform rolls out new ‘Health and
Wellness Suite’*

*13 JANUARY, 2020: *Spoon Guru <https://www.spoon.guru/>, the UK based
technology start-up, today announces the launch of its new Health and
Wellness Suite for retailers to help customers discover the right foods for
their individual health objectives and dietary needs.

Described as a Netflix-style curation for food, the advancement to Spoon
Guru’s AI-powered food search and discovery platform will take food
personalisation to the next level by allowing shoppers to discover suitable
foods and recipes for their unique requirements by analysing their
propensity and purchase behaviour.

The Health and Wellness Suite will also work to power CRM for retailers,
generate detailed consumer and category insights, and innovative loyalty
programs. Alongside  Spoon Guru’s flagship Product TAGs™ - which showcases
relevant products based on individual requirements and preferences - the
new platform is a valuable, modular vehicle that enables retailers to
differentiate through health whilst driving longterm value and loyalty to
customers.

The new health and wellness platform allows customers to discover healthier
alternatives, and make relevant and targeted product and recipe
recommendations based on the deep analysis of shopper’s baskets. The Health
and Wellness Suite will span applications from predictive modelling to
trend analysis, enabling retailers to gather unprecedented insights into
shoppers’ consumption habits and purchasing habits.

*Spoon Guru’s extended Health and Wellness Suite includes: *

●        *SG Basket Analyser™ *allows customers to track the healthiness of
purchases over time and how the current shopping experience compares. The
module also provides insights to retailers to track health targets for all
shoppers across departments, categories (commodities) and brands.

●        *SG Healthy Swaps™* suggests healthier products and recipes
associated with items being browsed in real-time.

●        *SG Recipe Recommendations**™* delivers highly personalised recipe
suggestions to each consumer through the use of machine learning and
ensures individual ingredients in shoppable recipes match dietary
requirements.

●        *SG Product Recommendations**™ *utilises machine learning to
understand customer purchase behaviours to power food search and discovery.

●        *SG Health Scores™* analyses entire basket or individual products
and recipes for shoppers’ relative health merit in alignment to market
needs.

Markus Stripf, Co-founder and Co-CEO of Spoon Guru, comments, “The launch
of the new Health and Wellness Suite is the next phase in Spoon Guru’s
mission to offer consumers friction-free food search and discovery. Each
module works in tandem to ensure shoppers experience the highest level of
personalisation when shopping online or in stores. Similar to Netflix, we
will enable personalized "health focused" experiences that learn and
optimise customer needs overtime. This ensures product and recipe discovery
is highly relevant for their health, lifestyle, medical or taste needs.

“The advantages for retailers are clear. Our *‘Health and Wellness Suite*
allows our partners to provide healthy food options whilst driving value.
Health is a major differentiator in the price wars and a powerful vehicle
to drive long term loyalty. We are beyond excited to bring this new
innovative solution to the market to enable retailers to serve the needs of
consumers,” Stripf concludes.

ENDS

For more information about Spoon Guru and the new Health and Wellness
Suite, visit www.spoon.guru

*NOTES TO EDITOR*

For further information and images please contact Cherish PR on 0203 626
0282

ken.hooper at cherishpr.com / tola.betiku at cherishpr.com

*ABOUT SPOON GURU*

Established in 2015, Spoon Guru is a London-based AI food technology
start-up that has developed a unique food search & discovery engine to
cater for individuals with specific dietary food requirements or health
objectives. A world leading end-to-end solution, Spoon Guru combines AI and
machine learning with nutritional expertise to enable food retailers to
deliver a highly personalised experience tailored to each consumer, based
on their distinct and unique dietary, health and wellness needs. The
platform processes billions of data points on a  daily basis and analyses
every ingredient as well as its nutritional value to allocate the
appropriate dietary tags to each product or recipe, enabling large and
unstructured data sets to be easily searched and accurately filtered to
deliver relevant choices.

64% of the world’s population now actively exclude foodstuffs from their
diet (Nielsen). 72% of US consumers say finding healthy food is difficult
whilst a staggering 76% of consumers have unintentionally consumed food
that’s restricted from their diets.

Spoon Guru enables retailers such as Tesco in the UK, Albert Heijn in the
Netherlands, and Woolworths in Australia and New Zealand to cater for
shoppers’ distinct and unique dietary needs – increasing the choice of
foods available, whilst minimising the effort to find them.

Spoon Guru received a number of accolades including the Retail Week
Customer Innovation Award for its partnership with Tesco, the Retail
Technology Game Changer Award at the World Retail Awards, and the founders
were presented with the Retail & E-Commerce Tech Founder of the Year at the
2018 BMW i UK Tech Founder Awards. In the US, Spoon Guru was chosen as a
2019 Red Herring Top 100 North America winner. The company was also
presented the Personalized Nutrition Initiative accolade at the
Nutraingredients awards, and awarded a Gold Stevie by the American Business
Awards® in the category of Most Innovative Tech Company of the Year.
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