[Ipg-smz] Fwd: Tech News Release AI Food Technology Leader Spoon Guru rolls out new ‘Health and Wellness Suite’

Tue Jan 14 01:58:39 UTC 2020

I don't know, I think being able to filter out the stuff that is more
relevant to your lifestyle is a good thing.

On Mon, Jan 13, 2020 at 9:41 AM Matt Heusser via Ipg-smz <
ipg-smz at netpress.org> wrote:

>
> We may have reached peak AI hype.
>
> --
> Matthew Heusser,
> Managing Director, Excelon Development
> http://www.xndev.com
>
> Save time; book a meeting with Matt here --
> https://cal.services/matt/Book-Meeting-Request/EWvTHFn5
>
>
> ---------- Forwarded message ---------
> From: Ken Hooper <ken.hooper at cherishpr.com>
> Date: Mon, Jan 13, 2020 at 8:22 AM
> Subject: Tech News Release AI Food Technology Leader Spoon Guru rolls out
> new ‘Health and Wellness Suite’
> To: <Matt.Heusser at gmail.com>
>
>
> Hi Matt,
>
>
>
> We wanted to share news that AI food technology leader Spoon Guru is
> launching a new suite to the service they already online retailers like
> Tesco in the UK, which would give online retailers the opportunity to help
> their consumers find foods in a “Netflix” style based on their dietary
> concerns.
>
>
>
> If interested, we can arrange for phone interviews with Markus Stripf, CEO
> & Co-Founder. He’s in NYC today and tomorrow at the NRF conference.
>
>
>
> Kind regards
>
> Ken
>
> Ken Hooper | Cherish PR
>
> T:  *07812098092*
>
> email:  ken.hooper at cherishpr.com | www.CherishPR.com
> <http://www.cherishpr.com/>
>
> Twitter:  @CherishPR / @KenHooperUK
>
>
>
>
>
> *For Immediate Release January 13*
>
>
>
>
>
>
>
>
>
> *Spoon Guru unveils world's first, smart food recommendation platform at
> NRF*
>
> *AI-powered food search and discovery platform rolls out new ‘Health and
> Wellness Suite’*
>
> *13 JANUARY, 2020: *Spoon Guru <https://www.spoon.guru/>, the UK based
> technology start-up, today announces the launch of its new Health and
> Wellness Suite for retailers to help customers discover the right foods for
> their individual health objectives and dietary needs.
>
>
>
> Described as a Netflix-style curation for food, the advancement to Spoon
> Guru’s AI-powered food search and discovery platform will take food
> personalisation to the next level by allowing shoppers to discover suitable
> foods and recipes for their unique requirements by analysing their
> propensity and purchase behaviour.
>
>
>
> The Health and Wellness Suite will also work to power CRM for retailers,
> generate detailed consumer and category insights, and innovative loyalty
> programs. Alongside  Spoon Guru’s flagship Product TAGs™ - which showcases
> relevant products based on individual requirements and preferences - the
> new platform is a valuable, modular vehicle that enables retailers to
> differentiate through health whilst driving longterm value and loyalty to
> customers.
>
>
>
> The new health and wellness platform allows customers to discover
> healthier alternatives, and make relevant and targeted product and recipe
> recommendations based on the deep analysis of shopper’s baskets. The Health
> and Wellness Suite will span applications from predictive modelling to
> trend analysis, enabling retailers to gather unprecedented insights into
> shoppers’ consumption habits and purchasing habits.
>
>
>
> *Spoon Guru’s extended Health and Wellness Suite includes: *
>
>
>
> ●        *SG Basket Analyser™ *allows customers to track the healthiness
> of purchases over time and how the current shopping experience compares.
> The module also provides insights to retailers to track health targets for
> all shoppers across departments, categories (commodities) and brands.
>
>
>
> ●        *SG Healthy Swaps™* suggests healthier products and recipes
> associated with items being browsed in real-time.
>
>
>
> ●        *SG Recipe Recommendations**™* delivers highly personalised
> recipe suggestions to each consumer through the use of machine learning and
> ensures individual ingredients in shoppable recipes match dietary
> requirements.
>
>
>
> ●        *SG Product Recommendations**™ *utilises machine learning to
> understand customer purchase behaviours to power food search and discovery.
>
>
>
> ●        *SG Health Scores™* analyses entire basket or individual
> products and recipes for shoppers’ relative health merit in alignment to
> market needs.
>
>
>
> Markus Stripf, Co-founder and Co-CEO of Spoon Guru, comments, “The launch
> of the new Health and Wellness Suite is the next phase in Spoon Guru’s
> mission to offer consumers friction-free food search and discovery. Each
> module works in tandem to ensure shoppers experience the highest level of
> personalisation when shopping online or in stores. Similar to Netflix, we
> will enable personalized "health focused" experiences that learn and
> optimise customer needs overtime. This ensures product and recipe discovery
> is highly relevant for their health, lifestyle, medical or taste needs.
>
>
>
> “The advantages for retailers are clear. Our *‘Health and Wellness Suite*
> allows our partners to provide healthy food options whilst driving value.
> Health is a major differentiator in the price wars and a powerful vehicle
> to drive long term loyalty. We are beyond excited to bring this new
> innovative solution to the market to enable retailers to serve the needs of
> consumers,” Stripf concludes.
>
>
>
> ENDS
>
>
>
> For more information about Spoon Guru and the new Health and Wellness
> Suite, visit www.spoon.guru
>
>
>
>
>
> *NOTES TO EDITOR*
>
>
>
> For further information and images please contact Cherish PR on 0203 626
> 0282
>
> ken.hooper at cherishpr.com / tola.betiku at cherishpr.com
>
>
>
> *ABOUT SPOON GURU*
>
> Established in 2015, Spoon Guru is a London-based AI food technology
> start-up that has developed a unique food search & discovery engine to
> cater for individuals with specific dietary food requirements or health
> objectives. A world leading end-to-end solution, Spoon Guru combines AI and
> machine learning with nutritional expertise to enable food retailers to
> deliver a highly personalised experience tailored to each consumer, based
> on their distinct and unique dietary, health and wellness needs. The
> platform processes billions of data points on a  daily basis and analyses
> every ingredient as well as its nutritional value to allocate the
> appropriate dietary tags to each product or recipe, enabling large and
> unstructured data sets to be easily searched and accurately filtered to
> deliver relevant choices.
>
> 64% of the world’s population now actively exclude foodstuffs from their
> diet (Nielsen). 72% of US consumers say finding healthy food is difficult
> whilst a staggering 76% of consumers have unintentionally consumed food
> that’s restricted from their diets.
>
>
>
> Spoon Guru enables retailers such as Tesco in the UK, Albert Heijn in the
> Netherlands, and Woolworths in Australia and New Zealand to cater for
> shoppers’ distinct and unique dietary needs – increasing the choice of
> foods available, whilst minimising the effort to find them.
>
>
>
> Spoon Guru received a number of accolades including the Retail Week
> Customer Innovation Award for its partnership with Tesco, the Retail
> Technology Game Changer Award at the World Retail Awards, and the founders
> were presented with the Retail & E-Commerce Tech Founder of the Year at the
> 2018 BMW i UK Tech Founder Awards. In the US, Spoon Guru was chosen as a
> 2019 Red Herring Top 100 North America winner. The company was also
> presented the Personalized Nutrition Initiative accolade at the
> Nutraingredients awards, and awarded a Gold Stevie by the American Business
> Awards® in the category of Most Innovative Tech Company of the Year.
> --
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