[Ipg-smz] something positive to say about "targeted" ads ....

[Gabe Goldberg]

In Northern VA, on Cox Cable, the local maddeningly repeating ad is "Len 
the Plumber". Likely inflicted everywhere are insurance companies trying 
to steal each others' customers, and (it being car-birth season) car 
commercials. The latter, of course, emphasizing driving locations and 
practices not seen/experienced in anyone's lifetime. I don't understand 
why they think those sell cars, but I'm never invited to their focus groups.

I'm annoyed at the auto industry anyway since they don't seem to make 
mid-range coupes. Honda and Toyota dropped Accord/Camry and it seems 
I'll have to go up- or down-scale in what I buy. Everyone I've talked to 
-- dealers, manufacturers at auto shows and conferences, automotive 
journalists -- has said coupes don't sell. Well, of course not -- nobody 
builds them.

I mostly drive alone, rest of time with my wife. I rarely stuff people 
in back seat. So I like the larger doors on coupe -- plus usually nicer 
body lines. That can't be so rare usage case/preference and yet nobody 
caters to me.

On 9/30/2019 8:22 PM, David Needle via Ipg-smz wrote:
>
> ... well, at least the idea of targeted ads. In reality, what ends up 
> being delivered isn't always on ... target.
>
> What prompted this observation is how bad TV is at delivering any 
> advertising I have the remotest chance of wanting to view. It's hard 
> to believe the endless ads on CNN for a "free" book on Mesothelioma 
> and Hughes Satellite Internet are really worth the expense when they 
> are so completely irrelevant to, not just me, but the vast majority of 
> viewers.
>
> I'm glad there are at least features like Pause, Record and 
> fast-forward to skip over much of this.
>
-- 
Gabriel Goldberg, Computers and Publishing, Inc.       gabe at gabegold.com
3401 Silver Maple Place, Falls Church, VA 22042           (703) 204-0433
LinkedIn: http://www.linkedin.com/in/gabegold            Twitter: GabeG0

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